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BBFT Success Story

TAN Coffee inaugurates their largest outlet in Punjab’s Jalandhar



As the global specialty coffee market surges to a valuation of $24 billion in 2023 with a CAGR of 11.3%, Tan Coffee stands out as a transformative force in India’s coffee culture. Under the visionary leadership of owners Nisanth Mitthal and Shivank Verma, Tan Coffee has launched its largest outlet in Jalandhar, Punjab, marking a significant milestone in the brand’s journey to redefine the premium coffee experience.

A Visionary Expansion

Tan Coffee’s new 2800 square foot outlet in Jalandhar is strategically positioned to capture the premium market segment in this vibrant city. This expansive venue, featuring both indoor and outdoor seating areas with 100+ covers, is meticulously designed to offer an ambiance of warmth and sophistication. This milestone not only signifies Tan Coffee’s expansion but also underscores its commitment to revolutionizing the coffee landscape in India.

Unique Market Positioning

Tan Coffee has successfully addressed the equation of delivering premium specialty coffee and gourmet food under one roof at affordable pricing with an Average order value of 1500, a unique proposition in the market. While most premium coffee houses focus solely on coffee, Tan Coffee integrates an exceptional food menu that caters to diverse palates, ensuring a holistic dining experience. This approach sets Tan Coffee apart, providing patrons with a seamless blend of high-quality coffee and gourmet cuisine that few can match.

The menu at Tan Coffee is a testament to its commitment to variety and quality. In addition to its signature coffee blends, patrons can enjoy Boba beverages, refreshing fruit pop-ups, and an array of culinary delights. The Jalandhar outlet’s food offerings include the irresistible Food Fire pizza, mezze platter, and Mexican rice bowl, along with an in-house bakery featuring 24 items such as cheesecake slices and artisanal croissants. These diverse offerings ensure that every customer finds something to savor, enhancing repeat visits and customer loyalty.

Financial Viability and Growth

The financial metrics of Tan Coffee’s franchise model present an attractive proposition for potential investors. With a setup cost ranging from 50 to 60 lakhs and a projected payback period of just two years, Tan Coffee offers a compelling opportunity for franchise partners. This model underscores the brand’s financial viability and growth potential, making it an enticing investment in the expanding specialty coffee market.

Strategic Expansion Plans

Following the successful launch in Jalandhar, BBFT led Tan Coffee  to solidify its presence in key locations including Faridabad, Mohali, and Hyderabad’s Hi-tech City. The brand’s ambitious expansion plans include opening 12 new outlets in Punjab alone, underscoring its commitment to making premium coffee accessible to a wider audience. Tan Coffee’s strategic growth trajectory ensures that it remains at the forefront of the specialty coffee revolution in India.

Shaping the Future of Specialty Coffee

Tan Coffee’s journey from a single outlet to a rapidly expanding brand is a testament to its innovative vision and strategic execution. Tan Coffee’s success is built on a foundation of innovation, quality, and customer-centricity. By seamlessly blending premium coffee and gourmet food at affordable prices, Tan Coffee has carved a unique niche in the competitive F&B market. The brand’s focus is on creating a comprehensive and enjoyable experience and capitalize on this trend and set new standards of excellence.

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Franchise stories

Tan Coffee Announces Partnership with BBFT to Launch 15 New Outlets in FY 24-25

Tan Coffee, led by the visionary founders Nishant Mittal and Shivank Verma, is set to embark on an ambitious expansion plan in collaboration with BBFT. With over 7 years of experience in the business, Nishant and Shivank have steered Tan Coffee towards excellence, establishing it as a leading specialty coffee brand known for its premium offerings and exceptional customer experiences. Now, with BBFT’s acceleration, they aim to elevate Tan Coffee to even greater heights by targeting the launch of 15 new outlets in the fiscal year 2024-25.

Tan Coffee has distinguished itself as a leading specialty coffee brand, and here’s why Tan Coffee Franchise is the best coffee franchise for investors: It’s offering a premium coffee experience complemented by a diverse menu featuring Continental, Italian, and Mexican cuisine. With an unwavering focus on freshness and quality, Tan Coffee ensures its food offerings are freshly prepared, including tantalizing bakery items such as cheesecakes and croissants. The brand’s minimalist yet elegant interiors, coupled with outdoor seating options, create a welcoming ambiance for patrons to unwind and savor their favorite brews.

With a modest setup cost of 50 lakhs and a projected payback period of 2 years, Tan Coffee‘s franchise offers an attractive opportunity for potential franchise partners and investors to be part of its growth story. As Nishant, Shivank, and the entire Tan Coffee team embark on this transformative journey, they invite franchise partners, investors, and industry veterans to join hands in shaping the brand’s future success. With BBFT’s support and Tan Coffee’s unwavering commitment to excellence, the stage is set for a remarkable journey toward achieving unparalleled heights of success in the F&B industry.

With a total team of over 100 dedicated individuals, Tan Coffee has achieved remarkable milestones, including the sale of 100,000 cups of coffee since January 2023. Currently operating in Hauz Khas, Prashant Vihar in Delhi, Jalandhar-Punjab, and Noida, Tan Coffee is poised for further expansion, with ongoing construction in Faridabad, Hyderabad – HiTech City, and Mohali, along with plans to add 12 more outlets in Punjab in the near future. Highlighting Tan Coffee’s rapid expansion plans,

Rohit Singh, Founder and CEO of Building Brands For Tomorrow (BBFT), expressed confidence in the brand’s scalability and its potential to disrupt the Indian specialty coffee market. “Tan Coffee’s commitment to quality, innovation, and customer satisfaction aligns perfectly with BBFT’s vision,” said Singh. “Together, we are poised to revolutionize the specialty coffee landscape and create new benchmarks of excellence.”