A story that started from a small store in Hauz Khas for Tan Coffee is now flying high and ready for a take off. When Nishant Mittal and Shivank Verma- Founders of Tan Coffee first poured their signature single‑origin espresso in a cozy Hauz Khas space, they dreamed of more than just another coffee shop. BBFT recognized that spark and, as Tan Coffee’s strategic growth partner, has helped that spark ignite into a national blaze. BBFT’s strategic partnership with Tan Coffee, is making that vision a reality by launching 11 new Tan Coffee stores across 6 more states in the next 90 days taking the brand from 12 thriving locations to a nationwide network of 23 stores across 12 states. This blitz demonstrates how BBFT’s proven playbook transforms pilot concepts into mass‑premium powerhouses.
About Tan Coffee & Why they’re ahead in the Game
Try naming a coffeehouse known for its unforgettable food—or a restaurant celebrated for its artisan coffee. You’ll probably come up empty.That’s the gap no one dared to bridge. And that’s exactly where Tan Coffee was born. At Tan, we’ve reimagined what a café can be. We aren’t just a place that serves great coffee—or just good food said Nishant Mitthal, one of the Co-founder of Tan Coffee.
We are a one-of-a-kind coffeehouse experience, where world-class specialty coffee meets an expansive, chef-crafted menu—all inside the warmest, coziest spaces you can escape into. From single-origin Arabica brews to global comfort plates, every visit to Tan is a journey for the senses. That’s our identity. That’s our edge. And that’s the nucleus of our rapid growth said Shivank Verma, another Co-founder of Tan Coffee.
BBFT’s role in Tan Coffee’s growth
At BBFT, our mission has always been to let founders focus on what they do best — and with Tan Coffee, that meant empowering their team to concentrate on operations, building robust kitchen systems, standardising SOPs, and innovating in the world of coffee brewing. While they honed their craft and perfected the product, BBFT took complete ownership of their expansion journey — from generating franchise leads and building investor relationships, to closing strategic partnerships and identifying high-potential locations.
We didn’t just support; we amplified their strengths. From being a single-unit brand to becoming a rising name in India’s specialty coffee landscape, BBFT has been a true end-to-end growth partner for Tan Coffee.
We’re proud to share that over 25,000 sq. ft. of new Tan Coffee outlets are currently under development, and in the next 90 days, 11 new stores will be launched across six diverse states — from the pink charm of Jaipur, to the coastal vibrancy of Goa, the tech capital Bengaluru, the spiritual roots of Patna, the central energy of Nagpur, and the twin hearts of Madhya Pradesh — Bhopal and Gwalior.
From none to the one — this is not just Tan Coffee’s journey, it’s BBFT’s commitment in action.
Current Formats
We don’t believe in a one-size-fits-all approach. Our store formats are highly adaptable—ranging from compact 125 sq. ft. outlets in Chandigarh to expansive 7,000 sq. ft. flagship stores in cities like Patna and Nagpur.
While our ideal store size typically spans around 2,000 sq. ft. in high-footfall areas, we’re equally confident in operating larger formats. These larger stores often deliver a faster and higher return on investment due to increased seating capacity, higher table turnover, and greater monthly revenue potential.
A Menu That Never Ends—Something for Everyone
At Tan Coffee, our menu is anything but static. Our in-house kitchen lab is constantly innovating, ensuring there’s always something fresh and exciting for our guests. Tan Coffee today has a menu boasting 100+ beverages and 200+ food items, nearly 80% made fresh on‑site.
This quarter’s additions blend seamlessly into the everyday menu—like the spicy-sweet Thai Curry Bowl, a lunchtime favorite, and the Matcha and Hojicha beverages, crafted for the Instagram generation. In addition to our hot-selling wood-fired pizza range, our signature cold-pressed shakes—such as the playfully named Masala Chai Frappe—continue to drive footfall. We’ve also introduced Vegan and Power Bowls, brimming with wholesome grains and greens to cater to health-conscious diners. With the inclusion of grab-and-go Burritos and Pizzettes, our menu is designed to satisfy every palate while strategically increasing average customer spend by 15–20%—delivering greater value to both our guests and our investors.
All about Tan Coffee Franchise/Investment model:
And how are we brewing strong investor returns
Tan Coffee’s unit economics, underpinned by BBFT’s Strategic rigor, deliver exceptional results:
- FICO model: We operate and manage the entire show end-to-end. Our belief is simple — the best should focus on what they do best. While you concentrate on scaling your multiple business ventures, we take complete ownership of operations, ensuring seamless execution and consistent growth.
- No Royalty Model: In traditional royalty models, the brand wins — whether or not the investor does. At BBFT, we believe in curating a win-win approach. The brand only earns only when you as an investor earn. Instead of charging a fixed royalty, we work on a profit-sharing model that aligns our success with yours. This gives you the satisfaction of running a business where profits are genuinely shared — not siphoned — and ensures we’re equally invested in your growth, without being greedy on percentages regardless of performance.
- 45–50% Annual ROI on a ₹80Lakh+ Investment
- 25–30% EBITDA Margins thanks to in‑house sourcing and lean operations
- 18–24 Month Payback with proven repeat visitation
This comprehensive framework de-risks the investment and sets franchisees up for long‑term success in India’s booming mass‑premium café segment.
International & Indian expansion
We’re officially registered in Canada and are gearing up to launch our first store there in the upcoming financial year. Beyond Canada, we are actively exploring expansion opportunities in Dubai and across key Asian markets such as Sri Lanka, Thailand, Vietnam, and other neighboring countries close to our home base.
In India, we’re on an aggressive growth trajectory with a clear goal of reaching 50 stores at the earliest. India is a core market for us, and we’re fully committed to establishing a dominant market presence. Our planning is well ahead of the curve, and store fit-outs are being executed at bullet speed to meet our expansion targets.
We’re building strong and sustainable
Tan Coffee’s journey—from a single Hauz Khas pilot to 23 outlets in under 90 days—underscores the power of a visionary brand partnered with BBFT’s strategic expertise. With only a handful of territories left in this rapid expansion, forward‑thinking investors are encouraged to connect with BBFT today.
Investment in India’s most exciting mass‑premium coffeehouse concept and be a part of the booming coffee culture of India.
- Market Size (2024): USD 478 million+
- CAGR (2024–2029 forecast): 9–11%
- Top Players: Starbucks (Owned by Tata) , Cafe Coffee Day (CCD), Barista, Third-wave coffee chains(Funded and they don’t franchise) like Blue Tokai(They do not franchise), and emerging brands like Nothing Before Coffee, Tan Coffee.
- Growth Drivers:
- Expansion of premium and affordable coffee chains
- Increasing demand for experiential cafés
- Surge in coffee consumption among Gen Z and millennials
- Emergence of Tier 2 and Tier 3 cities as new café hubs
