Speciality coffee

Inside Peter Rabbit & BBFT’s Plan to Revolutionize Punjab’s Café Culture with Freshness, Flavor, and Innovation

The coffee culture in Punjab is evolving, and with it comes a growing appetite for authentic dining experiences. Yet, a key problem has remained—most cafés relied on frozen, proprietary food, leaving customers wanting more in terms of freshness and transparency.

Peter Rabbit Coffee Roasters, known for its specialty coffee and inhouse fresh production, has identified this gap and partnered with Building Brands for Tomorrow (BBFT) to expand across Punjab and Himachal Together, they aim to redefine the region’s café experience by combining premium coffee with a live kitchen—offering what the Punjab market has been missing.

Bringing Freshness and Flavor to Every Plate and Cup

Founded in 2023 in Chandigarh, Peter Rabbit was born with a mission to serve artisanal coffee and freshly prepared wholesome meals, setting itself apart in a cluttered F&B space. 95% of the café’s food is made in-house at the base kitchen—from breads and sauces to cookies and pastries—ensuring a fresh, high-quality experience.

“At Peter Rabbit, we are committed to serving authentic flavors that speak for themselves,” explains Rishab, co-founder of Peter Rabbit. “We make everything fresh, so what you taste isn’t frozen—it’s real food, prepared right in front of you. Our coffee is no different, sourced directly from the estates of Coorg and Chikmagalur and brewed with care.”

Must try Menu Items

The café has already become a favorite destination for breakfast lovers and small-plate enthusiasts, offering dishes like the Avocado Moong Cheela and Parsley Cream Paccheri Pasta, as well as specialty beverages such as the Tiramisu Iced Latte and Royal Rocher Shake. These offerings not only delight the senses but also reflect Peter Rabbit’s focus on transparency through a live kitchen model.

With an impressive lineup of artisanal desserts and in-house bakery items as well, Peter Rabbit offers something for every palate. This concept invites customers to observe their meals being prepared, turning hygiene and craftsmanship into part of the dining experience.

A Café that Engages All the Senses

Every detail at Peter Rabbit is thoughtfully curated to elevate the customer experience, from the banana-leaf light installations to the hand-crafted rabbit motifs and selfie points. The café also integrates manual coffee brews like Pour Over, AeroPress, and Cold Brew, ensuring that artistry and craftsmanship go hand-in-hand with every cup served.

“We’re not just selling coffee or food,” Rishab emphasizes. “We’re creating an experience where every dish tells a story, and every cup connects with the customer on a personal level. That’s what makes Peter Rabbit different.”

The focus on continuous innovation keeps Peter Rabbit ahead of market trends. Menu updates, new additions, and active social media campaigns ensure strong engagement with customers, making it more than just a café—it’s a community hub where people come to connect and unwind.

Growth Strategy: Expanding the Peter Rabbit Experience

The partnership with BBFT marks the start of Peter Rabbit’s ambitious expansion plans. Together, they are set to roll out 8-10 new outlets across Punjab and Himachal Pradesh, bringing Peter Rabbit’s winning formula of coffee, food, and ambiance to a larger audience leveraging both COCO (Company-Owned, Company-Operated) and FOCO (Franchise-Owned, Company-Operated) models.

Each café will offer the same signature elements—fresh food, artisanal beverages, and a vibrant ambiance—to maintain consistency in the unique experience Peter Rabbit offers to the market. The investment required for a typical 1,000 sq ft outlet stands at INR 80 lakhs, with a Cap-Ex breakeven period of 22- 24 months.

BBFT and Peter Rabbit: A Collaboration Shaping Punjab’s Cafe Culture

With Punjab’s café scene growing at a rapid pace, BBFT recognized the opportunity to introduce a fresh, unique concept to the region.

“Today’s customers aren’t just looking for a place to sit and sip—they want an experience,” says Rohit, founder of BBFT. “The market was saturated with cafés offering pre-prepared meals, which didn’t meet the expectations of discerning customers. Peter Rabbit brings a much-needed change with its fresh, live kitchen model—delivering exactly what Punjab’s evolving café culture needs, at just the right time.”

This collaboration embodies BBFT’s mission to shape the future of F&B by leveraging innovative concepts that cater to modern market demands.

Meeting the Market at the Perfect Time: Performance and Positioning

Peter Rabbit’s business model has already shown strong performance, with an average ticket size of INR 1,200 for two and monthly sales of INR 15-18 lakhs and an expected ROI of 23%. The café’s focus on quality, authenticity, and community building has earned it the Times Food & Nightlife Award 2024 for the best coffee in the tri-city region, 2nd time in a row.

The specialty coffee market in India has seen significant growth, with consumers moving toward personalized dining and high-quality brews. Punjab, in particular, is ready for this change, and Peter Rabbit’s in-house food and live kitchen model offer the perfect solution to meet evolving demands.

“Punjab’s café scene was waiting for something new,” says Rohit. “And with Peter Rabbit, we’re not just following trends—we’re setting them.”

Conclusion: A Journey Built on Quality, Creativity, and Community

As Peter Rabbit expands across Punjab with BBFT, the focus remains on building lasting connections through authentic experiences. With artisanal coffee, fresh food, and immersive spaces, the brand promises to redefine the café experience across the region.

For both Peter Rabbit and BBFT, this journey is about more than growth—it’s about creating spaces where people feel connected. And as the first café in Punjab to offer a live kitchen model, Peter Rabbit is ready to set a new standard for quality and transparency in the F&B industry.

Tan Coffee Opens Flagship Store in Connaught Place: A New Chapter in Delhi’s Speciality Coffee Scene

A New Era of Flavor: Tan Coffee’s Signature Creations

With the launch of their flagship store, Tan Coffee is staying true to its core philosophy of continuous evolution and innovation, elevating the coffee experience by expanding their menu like never before.

Tan Coffee’s current menu boasts an impressive selection, ranging from specialty coffees, manual brews, specialty mocktails and a wide selection of innovative beverages like their Kerala Spiced Cappuccino, Tiramisu Latte, Pistachio Iced Latte, Strawberry Espresso Tonic, Basil Gimlets and many more, paired with 100+ gourmet fresh food options across cuisines like Italian, Mexican, Continental and American.

The New Addition

Staying true to their traditions while continuously evolving, Tan Coffee has also unveiled an array of new signature dishes. Their menu now boasts a Pan Asian section featuring comforting ramen bowls and flavorful Pad Thai noodles, perfectly complementing their popular Ema Datshi rice bowl. In the Italian section, alongside their signature wood-fired pizzas and pastas, they’ve added a delicious new lasagna to the lineup. For those with a sweet tooth, the signature in-house-made Lotus Biscoff cheesecake, is now paired beautifully with their latest creation—Flushed Croissants. Among these, the choco banana croissant stands out as a must-try.

Nishant Mittal, Co- founder, Tan Coffee added, “We’ve been dreaming of this day for a long time, and it’s finally here! Our flagship store is opening its doors, and we couldn’t be more excited. We’ve poured our hearts and souls into creating a space that’s both inviting and inspiring. Our new menu is a big deal — it’s more refined and diverse than ever. We can’t wait to share our love for coffee with Delhi

A Heritage Location

Connaught Place stands as Delhi’s most iconic and heritage-rich destination. Renowned for its stunning colonial architecture and lively atmosphere, this area is not just a shopping and dining hub; it’s a cultural landmark that attracts millions of visitors each year. With an impressive annual footfall exceeding 60 million, Connaught Place is a vibrant mix of both history and modernity, making it the ideal setting for Tan Coffee to establish its presence and connect with coffee enthusiasts across the city.The flagship outlet is strategically located in one of the busiest lanes of Connaught Place, directly across from the expansive 28,000 square-foot H&M outlet. This prime location witnesses a remarkable daily foot traffic of over 25,000 people, offering Tan Coffee a unique opportunity to engage with a diverse audience and cultivate a community of coffee lovers eager to experience what the brand has to offer.

The Perfect Blend of Tradition and Modernity

As Tan Coffee opens its doors in the heart of Delhi, it artfully balances the charm of the area’s rich heritage with a fresh, contemporary twist on the coffee experience.

At this flagship store, Tan Coffee combines a thoughtfully crafted ambiance—featuring warm, artisanal décor—with a focus on offering a coffee experience that delights both traditionalists and modern coffee enthusiasts. The interiors have been designed with a minimalistic and soothing approach, with an emphasis on subtle tones, while still maintaining a sense of aesthetic appeal. This careful balance creates a warm and cozy vibe, making it the perfect setting for customers to enjoy their coffee and food. The harmonious blend of ambiance and design ensures a welcoming atmosphere where guests can explore new flavors while soaking in the vibrance of the space.

An Investment with Strong Returns

Tan Coffee is not just about great coffee; it’s also an attractive business opportunity. With its unique positioning as an experiential specialty coffee and gourmet food brand, it offers an impressive payback period of around 20-24 months for investors with a net profit margin of 20-25%. With a capex investment of 60-70 lakhs, Tan Coffee provides a unique investment opportunity that blends passion with profitability. The flagship outlet in Connaught Place sets the stage for future growth and showcases the brand’s potential to deliver both a premium customer experience and robust financial returns.

Rohit Singh, Founder and CEO of BBFT, highlights the brand’s strategic approach: “From day one, our focus has been on quality over quantity, ensuring that each new outlet delivers consistent returns and is a true representation of what Tan Coffee stands for. Launching in a landmark location like Connaught Place marks a significant opportunity for investors to partner with a brand that is not only poised for significant growth but also committed to setting new standards of excellence in the specialty coffee industry.

Conclusion

The launch of Tan Coffee’s flagship store in Connaught Place marks a pivotal moment for both the brand and the thriving coffee culture of Delhi. This flagship store will serve as a blueprint for future locations, embodying the brand’s core values of continuous evolution, exceptional coffee, and culinary delights—all while delivering an unparalleled customer experience against the backdrop of this historic location.