Building Brands For Tomorrow
BBFT Success Story

BBFT led Refections Cafe, Launches 14 NEW Outlets in FY23-24

 Refections Cafe, led by the visionary entrepreneur Rohit Adlakha, has achieved a significant milestone with the inauguration of 14 new outlets across Delhi NCR, Punjab and Uttar Pradesh, in the fiscal year 2023-24. This strategic expansion underscores Refection’s proof of concept also commitment to innovation, quality, and customer satisfaction. This success is accredit to BBFT strategy to position Refections as a go to brand for casual dining.

At the heart of Refections cafe’s remarkable growth lies its strategic partnership with Building Brands for Tomorrow (BBFT), a renowned consultancy specializing in restaurant franchising and startup growth. With the help of BBFT’s  investor network and expertise, Refections has successfully  set up outlets across Delhi NCR,  Punjab and Uttar Pradesh, and plans for further expansion.

Refections Cafe has successfully posited itself as a mass premium brands, with a net profitability of 20-25%. With a dynamic team comprising 21 talented professionals, Refections has sold over 100,000 mocktails in FY23-24, showcasing its popularity and mass consumer appeal. Currently operational in 4 states and 8 cities, Refections Cafe is poised for further expansion into the southern region, with plans to establish 10 new outlets across Telangana, Hyderabad and Andhra Pradesh.

Rohit Adlakha, CEO and Founder Refections Cafe, expressed his enthusiasm for the brand’s expansion, stating, “Our journey began with a vision to redefine the casual dining experience and create spaces where people could savor delightful moments over exceptional food. With BBFT’s invaluable support, we have translated this vision into reality, expanding our footprint across Punjab and Delhi NCR.”

Harsh Baranwal, leading Refections expansion with BBFT, says “We saw the potential in Refections cafe and team, and a casual dining space was missing in the India F&B market, from a long time, Refections sets out perfectly to fill this gap. We are absolutely sure to expand Refections cafe on a pan India level, and beyond in the coming Financial years”

 Refections cafe started as a Juice bar in 2018, now offers customers  an unique blend of American Continental and Italian cuisine in a captivating ambiance. From Italian main courses to sizzlers, sliders and their signature  mocktails, Refections cafe  caters to people  of all ages with its extensive and innovative menu offerings.

With a investment of 50-70 lacs  and a payback period of just 2 years, Reflections presents an attractive proposition for investors and franchise partners seeking to capitalize on the booming F&B market. As the brand embarks on its expansion journey, Reflections cafe invites investors, potential leads, and industry stakeholders to join hands in shaping the future of casual dining in India.

Franchise stories

How is Nothing Before coffee Disrupting the India Coffee QSR market.

Nothing Before Coffee (NBC), India’s fastest-growing coffee chain, has expanded to 29+ cities with over 60+ outlets in just six years.

NBC Nothing Before Coffee


Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm.

In a fiercely competitive market, how has NBC managed to thrive while other giants struggle? Nothing before coffee believes  in educating people about the difference between quality brewed and household coffee brew. Indians have settled long for powdered coffee beverages, unaware of the true taste of freshly brewed coffee.

The business Model of NBC:

NBC positions itself as a mass-premium brand, offering high-quality brewed coffee at affordable prices, bridging the gap between powdered and premium brewed coffee. With over 80 beverages priced between ₹100 and ₹240, as well as a wide selection of quick bites under ₹240. Making them a perfect fit for anyone and everyone, who wants a cup of freshly brewed coffee, without a hole in their pocket. To achieve positive numbers, Nothing before coffee selects small ground floor properties, generally ranging from 400 to 800 sq ft, in a high footfall market, with good vicinity. Which gives them a repeat rate of 48%

The vision of the brand:

“As part of our expansion plan, by December 2024, we aim to establish a presence in additional cities across Maharashtra, Karnataka, Telangana, Madhya Pradesh, Punjab, and the Delhi NCR region with a sustainable growth strategy. We also have plans for international expansion,” said Akshay Kedia, Founder and COO of Nothing Before Coffee.” said Akshay Kedia, Founder and COO, Nothing Before Coffee


Nothing Before Coffee’s rapid expansion sets a precedent in India’s evolving coffee culture, amidst its dominance by chai. With expertise and strong partnerships, NBC has served over 6.5 million cups of coffee to more than 2.5 million customers. Enjoy a cup of freshly brewed coffee at your nearest Nothing Before Coffee outlet and stay tuned for our exciting journey ahead!

Franchise stories

Nothing Before Coffee

Nothing Before Coffee Franchise Expansion: A Brewing Success Story with BBFT

Nothing Before Coffee
NBC Nothing Before Coffee


Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm. With over 35 stores already established and an ambitious expansion plan, NBC has partnered with Building Brands For Tomorrow (BBFT) to achieve its growth goals. In this blog post, we’ll explore how this collaboration is set to facilitate the rapid growth of Nothing Before Coffee’s franchise network across India.

The Vision of Nothing Before Coffee:

“At Nothing Before Coffee, we strive to provide an authentic and affordable coffee experience for all. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience,” said Akshay Kedia, Founder & COO of Nothing Before Coffee.

Current Success:

With a systematic approach, Nothing Before Coffee currently operates in eight states, boasting a network of 35 outlets strategically located within a radius of 3-4 kilometers in high footfall areas. These outlets span prominent cities like Delhi, Gurgaon, Hyderabad, Jaipur, Udaipur, Ahmedabad, Bhopal, Indore, Surat, Nagpur, Raipur, Kota, Bikaner, Ajmer, Jodhpur, Bhilwara, Bhilai, Raichur, and Ganganagar, among others.

The Expansion Plan:

In its ambitious expansion plans, Nothing Before Coffee aims to open over 50 stores across India within a span of 12 months. This move will bring the authentic coffee experience to a broader audience, filling a significant gap in the market for budget-friendly coffee brands.

The BBFT Partnership:

To achieve this monumental task, Nothing Before Coffee has teamed up with Building Brands For Tomorrow (BBFT). Rohit Singh, Founder and CEO of BBFT, expressed his enthusiasm, stating, “When I look at budget-friendly coffee brands in India, there’s not even a single market player, and it’s completely untapped. We are excited about this relationship and hopeful about a 360-degree expansion of Nothing Before Coffee in India.”


The Nothing Before Coffee franchise expansion is a testament to the brand’s commitment to bringing high-quality, affordable coffee to the masses. With the support of BBFT and a clear vision for growth, NBC is all set to become a household name in India’s coffee culture. Keep an eye on this dynamic partnership as it unfolds, and prepare to enjoy an even more convenient and delicious coffee experience in your city. Stay tuned for the exciting journey of Nothing Before Coffee!