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BBFT Success Story Franchise stories

BBFT’s Golden Goose: Cafe-Wink partners with BBFT to launch 3 new outlets in FY 24-25! Get ready to Wink, as Cafe Wink Franchise is here!

Café Wink, a prominent name in East Delhi’s dining scene, is set to expand its footprint significantly by partnering with BBFT. This strategic collaboration aims to establish three new Café Wink outlets across Delhi NCR, targeting prime locations in South Delhi, Central Delhi, Gurgaon, and Faridabad during the fiscal year 2024-25.

Award-Winning Cafe-Wink Sets Sights on Domination

Since its inception on September 1, 2011, Café Wink has evolved from a humble takeaway outlet to a 40-cover restaurant, serving over 5 million customers  and earning numerous accolades. Recognized as a “Best Instagram-Worthy Café” by Zomato and maintaining a 4.4 Zomato rating over 13 years, Café Wink has consistently demonstrated excellence in the highly competitive food and beverage industry. The café’s significant social media presence, with 50,000 Instagram followers and an Instagram reach of 60 million during Christmas 2023, highlights its robust digital marketing strategy. Additionally, the café received over 200,000 DMs for bookings during the Christmas celebration, showcasing its strong customer engagement.

Vivek Sharma, Founder and CEO of Café Wink, commented on the expansion plans, saying, “Our journey over the past 13 years has been marked by dedication to quality and consistency. This expansion is a pivotal moment for Café Wink as we aim to scale our operations and brand presence. We are confident that our commitment to excellence will drive us to new heights, transforming Café Wink into a household name nationwide. Our vision is to build a legacy that lasts a century, setting new benchmarks in the F&B industry.”

Cafe-Wink: The Next Big Thing in Franchising?

Café Wink’s franchise offers a lucrative business opportunity. The estimated capital expenditure for establishing a 2000 square foot outlet is approximately ₹1.5-2 crores. With a projected payback period of 18 to 24 months, this venture presents a significant return on investment. Café Wink’s current annual revenue stands at ₹7 crores, and with the addition of new outlets, this figure is expected to quadruple, underscoring the brand’s immense growth potential.

Franchise partners will receive Complete handholding from Café Wink, including assistance with site selection, store setup, training, and marketing. Additionally Cafe Wink is also coming up with FOCO, franchise model, an interesting opportunity for people with established business, who don’t want to get involved but still, enjoy superior returns.

Target Market and Financial Viability

Café Wink targets a broad demographic, ranging from 15 to 50 years old, appealing to young professionals, families, and food enthusiasts who appreciate high-quality, flavorful meals in a relaxed setting. The café also offers a breakfast menu, catering to those seeking fresh and light morning options. With an average bill value of ₹800 per customer, the café’s pricing strategy positions it well within the mid-range market, offering excellent value for money. Café Wink’s omni-channel presence, with 60-65% dine-in and 35-40% delivery, further enhances its market reach and brand visibility.

Recognition and Market Positioning

Café Wink has been recognized by top media companies such as Times Now, Business Insider, Curly Tales, LLB, SO Delhi, NDTV, Zee News, and India.com. The café’s premises have also been used for multiple ad shoots, including an Uber ad shoot in 2022, enhancing its brand visibility. This extensive media recognition and strategic use of the café space highlight Café Wink’s strong market positioning and brand appeal.

Future Vision and Strategic Innovation

Rohit Singh, Founder BBFT, Says “Cafe Wink isn’t just a cafe; it’s a culinary legend in the making. We’re thrilled to partner with a brand that has defied industry norms for 13 years. While many F&B ventures are fleeting, Cafe Wink is building a legacy. Their proven track record of profitability, coupled with record-breaking numbers, makes them a goldmine for investors. We’re not just bringing Cafe Wink under the BBFT umbrella; we’re investing in a century-long success story. Get ready to witness the next big thing in franchising”

Conclusion

Café Wink’s strategic partnership with BBFT represents a significant milestone in its expansion journey. This collaboration will redefine the café experience across Delhi NCR, bringing Café Wink’s renowned culinary delights to a broader audience. With BBFT’s expertise and Café Wink’s commitment to quality, this expansion marks a new chapter of growth and success in Delhi’s competitive F&B landscape. The future looks promising for Café Wink as it continues to set new standards in the industry, offering compelling opportunities for investors and franchise partners alike.

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BBFT Success Story Franchise stories

Wakhra Swaad Announces Expansion plan; Partners with BBFT, Eyeing 4 new outlets in FY 24-25

Founded in March 2016,Chef Arjun Thakkar and Ravi Bajaj, Wakhra Swaad serves North Indian cuisine and it has expertly positioned itself at the intersection of tradition and innovation within the North Indian cuisine. Chef Arjun, inspired by his great-grandfather’s Urdu recipe book, translated these recipes into Hindi, ensuring the authenticity of North Indian flavors. The brand has successfully leveraged its deep-rooted heritage to create a dining experience that seamlessly integrates age-old recipes, with contemporary culinary practices. This strategic blend not only preserves the authenticity of North Indian cuisine but also appeals to modern tastes, effectively bridging the gap between tradition and today’s dynamic food landscape.

How Wakhra Swaad has transformed North Indian Kitchen operations for Franchising?

The primary challenge for North Indian restaurants lies in formulating authentic recipes and maintaining year-round consistency. The worldwide principal problem under North-Indian Cuisine is as the chef changes, the quality changes. However, at Wakhra Swaad, to maintain consistency, and to solve this problem, they have established a centralized supply chain which means everything will be supplied from the Wakhra Swaad’s base kitchen to the unit franchise which includes key ingredients like including pre-mixes masalas, curries, chaaps, tikka, momos, and other raw material. This ensures, plug-and-play model for the franchisee and enables the franchisee to ensure smooth operations at the same time eliminate the scope of errors. 

Milestones 

This strategy has been pivotal in delivering consistent taste, as evidenced by their impressive Zomato rating of 4.4 from over 50,000 reviews.

Their commitment to quality has earned the trust of prominent brands like Godrej, Paytm, Ddecor, HCL, India TV, SoDelhi, Curly Tales, TripAdvisor, and LBB, which regularly engage Wakhra Swaad for event catering.

Arjun, the co-founder of Wakhra Swaad, shares, “We have spent the last 7-8 years working on the backend, ensuring the consistency of our food quality, which is one of the biggest challenges in North Indian cuisine. With over a decade of experience and already running 4 successful outlets,  we are now ready to expand and have partnered with BBFT to help us achieve this vision.”

Target Audience and Market Reach

North Indian, being the comfort food, Wakhra Swaad has a wide range of audience to cater to, including young professionals, millennials, families, and corporate clients. The ability to blend traditional flavors with modern twists attracts a wide range of customers. The average ticket size ranges from ₹700 to ₹1,500 for couples, ₹1,500 to ₹2,500 for families and small groups, and ₹5,000 and above for large groups and corporate events.

Financial Insights and Expansion Plans

Opening a Wakhra Swaad restaurant requires capital expenditure ranging between ₹50 lakh and ₹1 crore, where 30- 35% is allocated for the construction cost and 25-30% goes for the equipment, with an average ROI of 70% per annum and a payback period of 18-24 months.   Plans are in place to scale up to 10 outlets by next year through a hybrid expansion model of self-owned and franchised locations.’

Rohit Singh, Founder BBFT, while announcing Wakhra’s expansion plan states, “ There’s a big gap in the north Indian brands in the market, despite India being the home to North Indian cuisine to the world. The biggest challenge while expanding any North Indian brand is the consistency in taste, and Wakhra over the years have invented their tech and systems in such a way, that I am confident they will be the game changers in the north Indian segment. I and BBFT are excited about this collaboration, and we promise to give our all in to transform them into a success story!”

Future Outlook

Our vision for the future is clear – to celebrate the fusion of tradition and modernity in North Indian cuisine. As Wakhra Swaad continues to grow, we plan to introduce new dishes inspired by the evolving culinary landscape and open new locations to reach a broader audience.

The partnership between BBFT and Wakhra Swaad represents a significant milestone in the culinary landscape. With a deep respect for the past and an eye on the future, Wakhra Swaad continues to enchant diners with its rich, flavorful, and innovative dishes. Together, we are shaping the future of North Indian cuisine, one delicious dish at a time.

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BBFT Success Story

TAN Coffee inaugurates their largest outlet in Punjab’s Jalandhar



As the global specialty coffee market surges to a valuation of $24 billion in 2023 with a CAGR of 11.3%, Tan Coffee stands out as a transformative force in India’s coffee culture. Under the visionary leadership of owners Nisanth Mitthal and Shivank Verma, Tan Coffee has launched its largest outlet in Jalandhar, Punjab, marking a significant milestone in the brand’s journey to redefine the premium coffee experience.

A Visionary Expansion

Tan Coffee’s new 2800 square foot outlet in Jalandhar is strategically positioned to capture the premium market segment in this vibrant city. This expansive venue, featuring both indoor and outdoor seating areas with 100+ covers, is meticulously designed to offer an ambiance of warmth and sophistication. This milestone not only signifies Tan Coffee’s expansion but also underscores its commitment to revolutionizing the coffee landscape in India.

Unique Market Positioning

Tan Coffee has successfully addressed the equation of delivering premium specialty coffee and gourmet food under one roof at affordable pricing with an Average order value of 1500, a unique proposition in the market. While most premium coffee houses focus solely on coffee, Tan Coffee integrates an exceptional food menu that caters to diverse palates, ensuring a holistic dining experience. This approach sets Tan Coffee apart, providing patrons with a seamless blend of high-quality coffee and gourmet cuisine that few can match.

The menu at Tan Coffee is a testament to its commitment to variety and quality. In addition to its signature coffee blends, patrons can enjoy Boba beverages, refreshing fruit pop-ups, and an array of culinary delights. The Jalandhar outlet’s food offerings include the irresistible Food Fire pizza, mezze platter, and Mexican rice bowl, along with an in-house bakery featuring 24 items such as cheesecake slices and artisanal croissants. These diverse offerings ensure that every customer finds something to savor, enhancing repeat visits and customer loyalty.

Financial Viability and Growth

The financial metrics of Tan Coffee’s franchise model present an attractive proposition for potential investors. With a setup cost ranging from 50 to 60 lakhs and a projected payback period of just two years, Tan Coffee offers a compelling opportunity for franchise partners. This model underscores the brand’s financial viability and growth potential, making it an enticing investment in the expanding specialty coffee market.

Strategic Expansion Plans

Following the successful launch in Jalandhar, BBFT led Tan Coffee  to solidify its presence in key locations including Faridabad, Mohali, and Hyderabad’s Hi-tech City. The brand’s ambitious expansion plans include opening 12 new outlets in Punjab alone, underscoring its commitment to making premium coffee accessible to a wider audience. Tan Coffee’s strategic growth trajectory ensures that it remains at the forefront of the specialty coffee revolution in India.

Shaping the Future of Specialty Coffee

Tan Coffee’s journey from a single outlet to a rapidly expanding brand is a testament to its innovative vision and strategic execution. Tan Coffee’s success is built on a foundation of innovation, quality, and customer-centricity. By seamlessly blending premium coffee and gourmet food at affordable prices, Tan Coffee has carved a unique niche in the competitive F&B market. The brand’s focus is on creating a comprehensive and enjoyable experience and capitalize on this trend and set new standards of excellence.

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Brand Stories

Join the Korean Food Boom: Koris Franchise Investment

The Korean cuisine market in India has witnessed remarkable growth, reaching a market size of 65 crore INR in 2023 and demonstrating a robust compound annual growth rate (CAGR) of 19.8%. This burgeoning market presents a significant opportunity for investors seeking to capitalize on the rising popularity of Korean Flavors in the Indian culinary landscape.

At BBFT, our mission is to cultivate and elevate exceptional F&B brands. Today, we are excited to feature Kori’s, an exemplary brand that has seamlessly blended Korean culinary traditions with the dynamic Indian market. This spotlight aims to provide a comprehensive overview of Kori’s business model, market strategies, and growth potential.

Founding Vision and Market Introduction

Kori’s was established in 2012 by Sang Hoon Lee, who brought a vision of melding Korean cuisine with Indian cultural elements. Initially launched as a Korean fast-food destination in New Delhi, Kori’s has transitioned into a full-scale café-cum-restaurant. This transformation reflects a strategic move to offer a unique dining experience that captures the essence of Hallyu (Korean pop culture) while catering to Indian tastes.

Strategic Market Positioning

In a highly competitive F&B industry, Kori’s distinguishes itself through a blend of innovation, authenticity, and a robust customer-centric approach. The brand’s menu is continuously refreshed with new dishes that appeal to evolving consumer preferences while preserving the authenticity of traditional Korean cuisine. Seasonal specials and limited-time offerings are strategic tools to drive repeat visits and customer loyalty.

Quality is central to Kori’s market positioning. Approximately 40% of ingredients are sourced directly from Korea, ensuring the authenticity of flavors. The remaining ingredients are locally sourced to maintain freshness and support local supply chains. This dual-sourcing strategy not only enhances product quality but also reinforces the brand’s commitment to sustainability and local partnerships.

Enhancing Customer Experience

With 5 outlets, Pan India, Kori’s understands that the dining experience extends beyond food. The restaurant’s ambiance combines traditional Korean design with modern aesthetics, featuring elements such as Korean signages, barbecue dining, and rooftop seating. This strategic design choice aims to create a memorable and inviting atmosphere that appeals to a broad customer base.

Target Market and Financial Metrics

Kori’s targets young adults, particularly females and professionals, who are enthusiastic about authentic Korean cuisine and modern dining experiences. In order to understand and engage with their clients better Kori’s maintains a strong digital presence, actively engaging with its audience through social media platforms. This engagement strategy includes interactive content, promotions, and updates on new menu items, all of which help to build a loyal online community and attract new customers The average ticket size varies depending on location, ranging from moderate to upscale, reflecting the brand’s flexible pricing strategy to cater to different market segments.

Key menu items that drive sales include Cheese Tteokbokki, Korean Fried Chicken, Samgyeopsal (Grilled Pork Belly), and Bibimbap (Mixed Rice Bowl). These dishes, along with a diverse beverage selection, are designed to showcase the rich flavours of Korean cuisine and attract a wide customer base.

Expansion and Investment Opportunities

Looking forward, Kori’s plans to expand by opening new outlets in strategic locations across New Delhi and Northeastern India. Additionally, the brand is exploring franchising opportunities to accelerate growth and increase market penetration. The focus will remain on maintaining the authenticity and quality of its offerings while adapting to changing consumer preferences.

The capital expenditure required to open a Kori’s restaurant is approximately 40-50 Lakhs for a café-cum-restaurant and a minimum of 1 Cr. for a café, karaoke, and bar setup. For potential investors, this represents a scalable investment with substantial growth potential, supported by a proven business model and a strong brand identity.

Join Us in Shaping the Future of F&B

Kori’s stands as a testament to the successful fusion of tradition and modernity, creating a unique dining experience that resonates with a diverse audience. At BBFT, we are proud to support and feature Kori’s as an example of innovative vision and strategic execution in the F&B industry. We invite investors to explore the potential of Kori’s and join us in building brands for tomorrow.

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BBFT Success Story

Nothing Before Coffee Expands- Reach with 3rd Outlet Launch in Bangalore’s Koramangala

Nothing Before Coffee (NBC), India’s fastest growing coffee chain, inaugurated its  third outlet in Bangalore’s vibrant Koramangala neighborhood. This strategic expansion was possible due to NBC’s commitment to providing exceptional coffee experiences to a wider customer base and BBFT’s expertise and mission, to solidify NBC’s  position as Mass premium  in India’s booming  4000 crore coffee market. With over 60 outlets in 26 cities, NBC is becoming a household name, in the affordable coffee segment in India, 

Koramangala’s New Coffee Haven

Based on the Santorini Greece theme, this 1000-sqft cafe offers cozy indoor and outdoor seating with a  diverse menu featuring over 100 meticulously crafted beverages. From classic cappuccinos to innovative thick shakes  like the signature “Shrappe,” the menu promises to tantalize every taste bud and deliver a coffee experience like no other.

“Our vision is simple: to become the world’s go-to destination for coffee lovers,” says Akshay Kedia, Co-founder and CMO of NBC. “From Day 1, NBC is on a mission to change the consumer coffee landscape in India, where we plan to deliver this aspirational product with affordability, and make freshly brewed coffee more accessible and part of people’s everyday life.”

Strategic Partnership Fuels Growth

NBC’s success is fueled by a strategic partnership with Building Brands for Tomorrow (BBFT), the leading consulting firm specializing in restaurant franchising and startup growth. BBFT’s market knowledge and investor network have been instrumental in scaling NBC at this rate with international foothold, with recent inaugurations in Porto, Portugal

“NBC offers a unique value proposition,” emphasizes Akshat Patni, Franchise Partner, Koramangala outlet. “The reason we choose Koramangala for our outlet, was the predominant footfall in the area, Koramangala is the hub for PG’s for all the nearby students and office goer’s, because of the value proposition, NBC will become an instant hit in the Koramangala and will become the go to coffee place for the residents.

Franchise Opportunity

Looking to Invest in the Booming Coffee Market of India,   NBC remains committed to its vision of becoming the go-to destination for coffee aficionados, both domestically and internationally. With the Aim to open 400 outlets by the end of 2026 and a proven track record of success, coupled with a robust franchise model requiring investment of 35-40 lacs for a 500 Square feet outlet, with a payback of 18 months to 2 years and minimal operational involvement from investors, NBC franchise is perfect for partners and investors seeking entry into the lucrative coffee industry.

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Franchise stories

Join the Green Mantis Revolution: Invest in a Pure Vegetarian Franchise Opportunity



In the heart of the prestigious Khan Market, Green Mantis is rapidly transforming the vegetarian dining landscape with its innovative plant-forward philosophy . Since its inception in 2021, this all-day Asian dining establishment which is 100% vegetarian, 80% vegan & 200% delicious has become a go-to destination, celebrated for its commitment to locally sourced ingredients and inventive dishes that captivate a diverse clientele.

Guided by the dynamic vision of founders Sahil Garg and Aftab Sidhu, Green Mantis has swiftly risen to prominence in the booming $61.6 billion Asian food market. Amidst an industry witnessing rapid growth, Green Mantis has successfully attracted a broad audience, targeting Asian cuisine enthusiasts, vegetarians, vegans, and adventurous food lovers alike. Remarkably, the restaurant has even won over dedicated non-vegetarians, who praise the exceptional quality and creativity of the dishes. With an average ticket size between INR 1100-1350, Green Mantis offers a premium yet accessible dining experience that appeals to a wide demographic.

“Our vision for Green Mantis was to create a space that not only offers exceptional plant-based cuisine but also promotes a sustainable and mindful dining experience,” says co-founder Sahil Garg. “We believe in the power of locally sourced ingredients and innovative cooking techniques to bring out the best in Asian vegetarian cuisine.”

Poised for growth, Green Mantis is actively seeking franchise partners to expand its footprint across India, and join the Green Mantis franchise revolution. The dedicated expansion team is focused on collaborating with partners who share the brand’s vision and commitment to quality. With an estimated capital expenditure (CapEx) for new outlets ranging from INR 1.5 to 2 crores and a return on investment (ROI) of 18-24 months, Green Mantis presents an attractive investment opportunity in the burgeoning Asian vegetarian dining market and a solid option for investors looking for a pure vegetarian franchise in India. 

Operating from 12 PM to 10:30 PM, Green Mantis offers a seamless and enjoyable dining experience. The restaurant’s minimalist and zen-like interior design enhances the focus on the food, creating a tranquil atmosphere for patrons. This thoughtful approach to ambiance and service is a key factor in the restaurant’s success and customer satisfaction.

Rohit Singh, Founder, CEO Building Brands For Tomorrow ( BBFT) stated “ The demand of Asian food is on the rise, combining it with a 100% vegetarian and 80% vegan, and on the lines of affordability, is the perfect combination that Green Mantis has decoded. It’s just the right product at the right time, and it will prove to be one of the best franchise opportunities present in the sector”

Conclusion

Green Mantis is redefining Asian vegetarian dining in Delhi, blending innovation, quality, and exceptional customer engagement. As the restaurant embarks on its expansion journey, it stands as a shining example of visionary leadership and strategic growth in the F&B industry. For potential franchise partners and investors, Green Mantis represents a promising opportunity to be part of a transformative culinary movement.

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BBFT Success Story

BBFT led Refections Cafe, Launches 14 NEW Outlets in FY23-24

 Refections Cafe, led by the visionary entrepreneur Rohit Adlakha, has achieved a significant milestone with the inauguration of 14 new outlets across Delhi NCR, Punjab and Uttar Pradesh, in the fiscal year 2023-24. This strategic expansion underscores Refection’s proof of concept also commitment to innovation, quality, and customer satisfaction. This success is accredit to BBFT strategy to position Refections as a go to brand for casual dining.

At the heart of Refections cafe’s remarkable growth lies its strategic partnership with Building Brands for Tomorrow (BBFT), a renowned consultancy specializing in restaurant franchising and startup growth. With the help of BBFT’s  investor network and expertise, Refections has successfully  set up outlets across Delhi NCR,  Punjab and Uttar Pradesh, and plans for further expansion.

Refections Cafe has successfully posited itself as a mass premium brands, with a net profitability of 20-25%. With a dynamic team comprising 21 talented professionals, Refections has sold over 100,000 mocktails in FY23-24, showcasing its popularity and mass consumer appeal. Currently operational in 4 states and 8 cities, Refections Cafe is poised for further expansion into the southern region, with plans to establish 10 new outlets across Telangana, Hyderabad and Andhra Pradesh.

Rohit Adlakha, CEO and Founder Refections Cafe, expressed his enthusiasm for the brand’s expansion, stating, “Our journey began with a vision to redefine the casual dining experience and create spaces where people could savor delightful moments over exceptional food. With BBFT’s invaluable support, we have translated this vision into reality, expanding our footprint across Punjab and Delhi NCR.”

Harsh Baranwal, leading Refections expansion with BBFT, says “We saw the potential in Refections cafe and team, and a casual dining space was missing in the India F&B market, from a long time, Refections sets out perfectly to fill this gap. We are absolutely sure to expand Refections cafe on a pan India level, and beyond in the coming Financial years”

 Refections cafe started as a Juice bar in 2018, now offers customers  an unique blend of American Continental and Italian cuisine in a captivating ambiance. From Italian main courses to sizzlers, sliders and their signature  mocktails, Refections cafe  caters to people  of all ages with its extensive and innovative menu offerings.

With a investment of 50-70 lacs  and a payback period of just 2 years, Reflections presents an attractive proposition for investors and franchise partners seeking to capitalize on the booming F&B market. As the brand embarks on its expansion journey, Reflections cafe invites investors, potential leads, and industry stakeholders to join hands in shaping the future of casual dining in India.

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Franchise stories

How is Nothing Before coffee Disrupting the India Coffee QSR market.

Nothing Before Coffee (NBC), India’s fastest-growing coffee chain, has expanded to 29+ cities with over 60+ outlets in just six years.

NBC Nothing Before Coffee

Introduction:

Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm.

In a fiercely competitive market, how has NBC managed to thrive while other giants struggle? Nothing before coffee believes  in educating people about the difference between quality brewed and household coffee brew. Indians have settled long for powdered coffee beverages, unaware of the true taste of freshly brewed coffee.

The business Model of NBC:

NBC positions itself as a mass-premium brand, offering high-quality brewed coffee at affordable prices, bridging the gap between powdered and premium brewed coffee. With over 80 beverages priced between ₹100 and ₹240, as well as a wide selection of quick bites under ₹240. Making them a perfect fit for anyone and everyone, who wants a cup of freshly brewed coffee, without a hole in their pocket. To achieve positive numbers, Nothing before coffee selects small ground floor properties, generally ranging from 400 to 800 sq ft, in a high footfall market, with good vicinity. Which gives them a repeat rate of 48%

The vision of the brand:

“As part of our expansion plan, by December 2024, we aim to establish a presence in additional cities across Maharashtra, Karnataka, Telangana, Madhya Pradesh, Punjab, and the Delhi NCR region with a sustainable growth strategy. We also have plans for international expansion,” said Akshay Kedia, Founder and COO of Nothing Before Coffee.” said Akshay Kedia, Founder and COO, Nothing Before Coffee

Conclusion

Nothing Before Coffee’s rapid expansion sets a precedent in India’s evolving coffee culture, amidst its dominance by chai. With expertise and strong partnerships, NBC has served over 6.5 million cups of coffee to more than 2.5 million customers. Enjoy a cup of freshly brewed coffee at your nearest Nothing Before Coffee outlet and stay tuned for our exciting journey ahead!

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Franchise stories

Nothing Before Coffee

Nothing Before Coffee Franchise Expansion: A Brewing Success Story with BBFT

Nothing Before Coffee
NBC Nothing Before Coffee

Introduction:

Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm. With over 50+ stores already established and an ambitious expansion plan, NBC has partnered with Building Brands For Tomorrow (BBFT) to achieve its growth goals. In this blog post, we’ll explore how this collaboration is set to facilitate the rapid growth of Nothing Before Coffee’s franchise network across India.

The Vision of Nothing Before Coffee:

“At Nothing Before Coffee, we strive to provide an authentic and affordable coffee experience for all. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience,” said Akshay Kedia, Founder & COO of Nothing Before Coffee.

Current Success:

With a systematic approach, Nothing Before Coffee currently operates in eight states, boasting a network of 50+ outlets strategically located within a radius of 3-4 kilometers in high footfall areas. These outlets span prominent cities like Delhi, Gurgaon, Hyderabad, Jaipur, Udaipur, Ahmedabad, Bhopal, Indore, Surat, Nagpur, Raipur, Kota, Bikaner, Ajmer, Jodhpur, Bhilwara, Bhilai, Raichur, and Ganganagar, among others.

The Expansion Plan:

In its ambitious expansion plans, Nothing Before Coffee aims to open over 50 stores across India within a span of 12 months. This move will bring the authentic coffee experience to a broader audience, filling a significant gap in the market for budget-friendly coffee brands.

The BBFT Partnership:

To achieve this monumental task, Nothing Before Coffee has teamed up with Building Brands For Tomorrow (BBFT). Rohit Singh, Founder and CEO of BBFT, expressed his enthusiasm, stating, “When I look at budget-friendly coffee brands in India, there’s not even a single market player, and it’s completely untapped. We are excited about this relationship and hopeful about a 360-degree expansion of Nothing Before Coffee in India.”

Conclusion:

The Nothing Before Coffee franchise expansion is a testament to the brand’s commitment to bringing high-quality, affordable coffee to the masses. With the support of BBFT and a clear vision for growth, NBC is all set to become a household name in India’s coffee culture. Keep an eye on this dynamic partnership as it unfolds, and prepare to enjoy an even more convenient and delicious coffee experience in your city. Stay tuned for the exciting journey of Nothing Before Coffee!

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