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BBFT Success Story

Nothing Before Coffee ‘s Rapid Expansion, 61st Store Launch, in Netaji Subhash Place, Delhi



After establishing five successful outlets in Delhi, Nothing Before Coffee (NBC) inaugurated its 6th outlet at the iconic Netaji Subhash Place (NSP)  in Delhi. The coffee giant’s expansion into this bustling commercial and educational hub underscores its commitment to catering to diverse consumer demographics while fortifying its position with BBFT as a key player in the coffee Franchise market

With over 61 outlets spread across 26 cities in 2 continents,and over 9 million cups sold, NBC has firmly established itself as a mass coffee brand catering to a wide audience. NBC plans to operate 400 outlets by 2026, with the top line of 400cr.  Offering an extensive menu featuring 100+ beverages, coupled with a range of delectable finger foods and mouth watering bakery, NBC has successfully captured the palate of coffee enthusiasts across the country. The brand’s pricing strategy, with beverages priced between 100 to 240 rupees, strikes a balance between affordability and premium quality, making it an attractive option for daily coffee drinkers and occasional indulgers alike.

One of the key drivers behind NBC’s expansion success is its partnership with Building Brands for Tomorrow (BBFT), a renowned consulting firm specializing in restaurant franchising and startup growth. Leveraging BBFT’s expertise and industry insights, NBC has been able to streamline its operations, optimize its franchise model, and accelerate its expansion plans.

This strategic collaboration has not only facilitated NBC’s rapid expansion across India but has also positioned the brand for international growth opportunities.


Akshay Kedia, CMO, Nothing Before Coffee, Mentions – “NSP being a hub for all the mid size corporate and coaching centers, has a very high price sensitive footfall, and no affordable coffee QSR to meet their need. Nothing before coffee, with the vast menu and AOV of just 300, will become the go to place of all the coffee lovers in NSP”

Shourya Jain, heading NBC’s expansion with BBFT, emphasizes the significance of NBC’s market positioning, “While evaluating many locations on the North West Delhi belt, NSP made the most sense, as it already caters to a wide variety of audience from all walks of life, and our product would become an instant hit in that market. I am happy to announce that Nothing Before Coffee now brewing at Netaji Subhash Place 

Looking ahead, NBC remains committed to its vision of becoming the go-to destination for coffee aficionados, both domestically and internationally. With a proven track record of success, coupled with a robust franchise model requiring investment of 35-40 lacs for a 500 Square feet outlet, with a payback of 18 months to 2 years and minimal operational involvement from investors, NBC franchise is perfect for partners and investors seeking entry into the lucrative coffee industry.