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Category: Franchise stories

This category consists of all brands which we have grown in franchise in the past, or we are growing at the moment!

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Wakhra Swaad Announces Expansion plan; Partners with BBFT, Eyeing 4 new outlets in FY 24-25

Founded in March 2016,Chef Arjun Thakkar and Ravi Bajaj, Wakhra Swaad serves North Indian cuisine and it has expertly positioned itself at the intersection of tradition and innovation within the North Indian cuisine. Chef Arjun, inspired by his great-grandfather’s Urdu recipe book, translated these recipes into Hindi, ensuring the authenticity of North Indian flavors. The brand has successfully leveraged its deep-rooted heritage to create a dining experience that seamlessly integrates age-old recipes, with contemporary culinary practices. This strategic blend not only preserves the authenticity of North Indian cuisine but also appeals to modern tastes, effectively bridging the gap between tradition and today’s dynamic food landscape.

How Wakhra Swaad has transformed North Indian Kitchen operations for Franchising?

The primary challenge for North Indian restaurants lies in formulating authentic recipes and maintaining year-round consistency. The worldwide principal problem under North-Indian Cuisine is as the chef changes, the quality changes. However, at Wakhra Swaad, to maintain consistency, and to solve this problem, they have established a centralized supply chain which means everything will be supplied from the Wakhra Swaad’s base kitchen to the unit franchise which includes key ingredients like including pre-mixes masalas, curries, chaaps, tikka, momos, and other raw material. This ensures, plug-and-play model for the franchisee and enables the franchisee to ensure smooth operations at the same time eliminate the scope of errors. 

Milestones 

This strategy has been pivotal in delivering consistent taste, as evidenced by their impressive Zomato rating of 4.4 from over 50,000 reviews.

Their commitment to quality has earned the trust of prominent brands like Godrej, Paytm, Ddecor, HCL, India TV, SoDelhi, Curly Tales, TripAdvisor, and LBB, which regularly engage Wakhra Swaad for event catering.

Arjun, the co-founder of Wakhra Swaad, shares, “We have spent the last 7-8 years working on the backend, ensuring the consistency of our food quality, which is one of the biggest challenges in North Indian cuisine. With over a decade of experience and already running 4 successful outlets,  we are now ready to expand and have partnered with BBFT to help us achieve this vision.”

Target Audience and Market Reach

North Indian, being the comfort food, Wakhra Swaad has a wide range of audience to cater to, including young professionals, millennials, families, and corporate clients. The ability to blend traditional flavors with modern twists attracts a wide range of customers. The average ticket size ranges from ₹700 to ₹1,500 for couples, ₹1,500 to ₹2,500 for families and small groups, and ₹5,000 and above for large groups and corporate events.

Financial Insights and Expansion Plans

Opening a Wakhra Swaad restaurant requires capital expenditure ranging between ₹50 lakh and ₹1 crore, where 30- 35% is allocated for the construction cost and 25-30% goes for the equipment, with an average ROI of 70% per annum and a payback period of 18-24 months.   Plans are in place to scale up to 10 outlets by next year through a hybrid expansion model of self-owned and franchised locations.’

Rohit Singh, Founder BBFT, while announcing Wakhra’s expansion plan states, “ There’s a big gap in the north Indian brands in the market, despite India being the home to North Indian cuisine to the world. The biggest challenge while expanding any North Indian brand is the consistency in taste, and Wakhra over the years have invented their tech and systems in such a way, that I am confident they will be the game changers in the north Indian segment. I and BBFT are excited about this collaboration, and we promise to give our all in to transform them into a success story!”

Future Outlook

Our vision for the future is clear – to celebrate the fusion of tradition and modernity in North Indian cuisine. As Wakhra Swaad continues to grow, we plan to introduce new dishes inspired by the evolving culinary landscape and open new locations to reach a broader audience.

The partnership between BBFT and Wakhra Swaad represents a significant milestone in the culinary landscape. With a deep respect for the past and an eye on the future, Wakhra Swaad continues to enchant diners with its rich, flavorful, and innovative dishes. Together, we are shaping the future of North Indian cuisine, one delicious dish at a time.

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BBFT Success Story

TAN Coffee inaugurates their largest outlet in Punjab’s Jalandhar



As the global specialty coffee market surges to a valuation of $24 billion in 2023 with a CAGR of 11.3%, Tan Coffee stands out as a transformative force in India’s coffee culture. Under the visionary leadership of owners Nisanth Mitthal and Shivank Verma, Tan Coffee has launched its largest outlet in Jalandhar, Punjab, marking a significant milestone in the brand’s journey to redefine the premium coffee experience.

A Visionary Expansion

Tan Coffee’s new 2800 square foot outlet in Jalandhar is strategically positioned to capture the premium market segment in this vibrant city. This expansive venue, featuring both indoor and outdoor seating areas with 100+ covers, is meticulously designed to offer an ambiance of warmth and sophistication. This milestone not only signifies Tan Coffee’s expansion but also underscores its commitment to revolutionizing the coffee landscape in India.

Unique Market Positioning

Tan Coffee has successfully addressed the equation of delivering premium specialty coffee and gourmet food under one roof at affordable pricing with an Average order value of 1500, a unique proposition in the market. While most premium coffee houses focus solely on coffee, Tan Coffee integrates an exceptional food menu that caters to diverse palates, ensuring a holistic dining experience. This approach sets Tan Coffee apart, providing patrons with a seamless blend of high-quality coffee and gourmet cuisine that few can match.

The menu at Tan Coffee is a testament to its commitment to variety and quality. In addition to its signature coffee blends, patrons can enjoy Boba beverages, refreshing fruit pop-ups, and an array of culinary delights. The Jalandhar outlet’s food offerings include the irresistible Food Fire pizza, mezze platter, and Mexican rice bowl, along with an in-house bakery featuring 24 items such as cheesecake slices and artisanal croissants. These diverse offerings ensure that every customer finds something to savor, enhancing repeat visits and customer loyalty.

Financial Viability and Growth

The financial metrics of Tan Coffee’s franchise model present an attractive proposition for potential investors. With a setup cost ranging from 50 to 60 lakhs and a projected payback period of just two years, Tan Coffee offers a compelling opportunity for franchise partners. This model underscores the brand’s financial viability and growth potential, making it an enticing investment in the expanding specialty coffee market.

Strategic Expansion Plans

Following the successful launch in Jalandhar, BBFT led Tan Coffee  to solidify its presence in key locations including Faridabad, Mohali, and Hyderabad’s Hi-tech City. The brand’s ambitious expansion plans include opening 12 new outlets in Punjab alone, underscoring its commitment to making premium coffee accessible to a wider audience. Tan Coffee’s strategic growth trajectory ensures that it remains at the forefront of the specialty coffee revolution in India.

Shaping the Future of Specialty Coffee

Tan Coffee’s journey from a single outlet to a rapidly expanding brand is a testament to its innovative vision and strategic execution. Tan Coffee’s success is built on a foundation of innovation, quality, and customer-centricity. By seamlessly blending premium coffee and gourmet food at affordable prices, Tan Coffee has carved a unique niche in the competitive F&B market. The brand’s focus is on creating a comprehensive and enjoyable experience and capitalize on this trend and set new standards of excellence.

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BBFT Success Story

Nothing Before Coffee Expands- Reach with 3rd Outlet Launch in Bangalore’s Koramangala

Nothing Before Coffee (NBC), India’s fastest growing coffee chain, inaugurated its  third outlet in Bangalore’s vibrant Koramangala neighborhood. This strategic expansion was possible due to NBC’s commitment to providing exceptional coffee experiences to a wider customer base and BBFT’s expertise and mission, to solidify NBC’s  position as Mass premium  in India’s booming  4000 crore coffee market. With over 60 outlets in 26 cities, NBC is becoming a household name, in the affordable coffee segment in India, 

Koramangala’s New Coffee Haven

Based on the Santorini Greece theme, this 1000-sqft cafe offers cozy indoor and outdoor seating with a  diverse menu featuring over 100 meticulously crafted beverages. From classic cappuccinos to innovative thick shakes  like the signature “Shrappe,” the menu promises to tantalize every taste bud and deliver a coffee experience like no other.

“Our vision is simple: to become the world’s go-to destination for coffee lovers,” says Akshay Kedia, Co-founder and CMO of NBC. “From Day 1, NBC is on a mission to change the consumer coffee landscape in India, where we plan to deliver this aspirational product with affordability, and make freshly brewed coffee more accessible and part of people’s everyday life.”

Strategic Partnership Fuels Growth

NBC’s success is fueled by a strategic partnership with Building Brands for Tomorrow (BBFT), the leading consulting firm specializing in restaurant franchising and startup growth. BBFT’s market knowledge and investor network have been instrumental in scaling NBC at this rate with international foothold, with recent inaugurations in Porto, Portugal

“NBC offers a unique value proposition,” emphasizes Akshat Patni, Franchise Partner, Koramangala outlet. “The reason we choose Koramangala for our outlet, was the predominant footfall in the area, Koramangala is the hub for PG’s for all the nearby students and office goer’s, because of the value proposition, NBC will become an instant hit in the Koramangala and will become the go to coffee place for the residents.

Franchise Opportunity

Looking to Invest in the Booming Coffee Market of India,   NBC remains committed to its vision of becoming the go-to destination for coffee aficionados, both domestically and internationally. With the Aim to open 400 outlets by the end of 2026 and a proven track record of success, coupled with a robust franchise model requiring investment of 35-40 lacs for a 500 Square feet outlet, with a payback of 18 months to 2 years and minimal operational involvement from investors, NBC franchise is perfect for partners and investors seeking entry into the lucrative coffee industry.

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Franchise stories

Join the Green Mantis Revolution: Invest in a Pure Vegetarian Franchise Opportunity



In the heart of the prestigious Khan Market, Green Mantis is rapidly transforming the vegetarian dining landscape with its innovative plant-forward philosophy . Since its inception in 2021, this all-day Asian dining establishment which is 100% vegetarian, 80% vegan & 200% delicious has become a go-to destination, celebrated for its commitment to locally sourced ingredients and inventive dishes that captivate a diverse clientele.

Guided by the dynamic vision of founders Sahil Garg and Aftab Sidhu, Green Mantis has swiftly risen to prominence in the booming $61.6 billion Asian food market. Amidst an industry witnessing rapid growth, Green Mantis has successfully attracted a broad audience, targeting Asian cuisine enthusiasts, vegetarians, vegans, and adventurous food lovers alike. Remarkably, the restaurant has even won over dedicated non-vegetarians, who praise the exceptional quality and creativity of the dishes. With an average ticket size between INR 1100-1350, Green Mantis offers a premium yet accessible dining experience that appeals to a wide demographic.

“Our vision for Green Mantis was to create a space that not only offers exceptional plant-based cuisine but also promotes a sustainable and mindful dining experience,” says co-founder Sahil Garg. “We believe in the power of locally sourced ingredients and innovative cooking techniques to bring out the best in Asian vegetarian cuisine.”

Poised for growth, Green Mantis is actively seeking franchise partners to expand its footprint across India, and join the Green Mantis franchise revolution. The dedicated expansion team is focused on collaborating with partners who share the brand’s vision and commitment to quality. With an estimated capital expenditure (CapEx) for new outlets ranging from INR 1.5 to 2 crores and a return on investment (ROI) of 18-24 months, Green Mantis presents an attractive investment opportunity in the burgeoning Asian vegetarian dining market and a solid option for investors looking for a pure vegetarian franchise in India. 

Operating from 12 PM to 10:30 PM, Green Mantis offers a seamless and enjoyable dining experience. The restaurant’s minimalist and zen-like interior design enhances the focus on the food, creating a tranquil atmosphere for patrons. This thoughtful approach to ambiance and service is a key factor in the restaurant’s success and customer satisfaction.

Rohit Singh, Founder, CEO Building Brands For Tomorrow ( BBFT) stated “ The demand of Asian food is on the rise, combining it with a 100% vegetarian and 80% vegan, and on the lines of affordability, is the perfect combination that Green Mantis has decoded. It’s just the right product at the right time, and it will prove to be one of the best franchise opportunities present in the sector”

Conclusion

Green Mantis is redefining Asian vegetarian dining in Delhi, blending innovation, quality, and exceptional customer engagement. As the restaurant embarks on its expansion journey, it stands as a shining example of visionary leadership and strategic growth in the F&B industry. For potential franchise partners and investors, Green Mantis represents a promising opportunity to be part of a transformative culinary movement.

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BBFT Success Story

Nothing Before Coffee ‘s Rapid Expansion, 61st Store Launch, in Netaji Subhash Place, Delhi



After establishing five successful outlets in Delhi, Nothing Before Coffee (NBC) inaugurated its 6th outlet at the iconic Netaji Subhash Place (NSP)  in Delhi. The coffee giant’s expansion into this bustling commercial and educational hub underscores its commitment to catering to diverse consumer demographics while fortifying its position with BBFT as a key player in the coffee Franchise market

With over 61 outlets spread across 26 cities in 2 continents,and over 9 million cups sold, NBC has firmly established itself as a mass coffee brand catering to a wide audience. NBC plans to operate 400 outlets by 2026, with the top line of 400cr.  Offering an extensive menu featuring 100+ beverages, coupled with a range of delectable finger foods and mouth watering bakery, NBC has successfully captured the palate of coffee enthusiasts across the country. The brand’s pricing strategy, with beverages priced between 100 to 240 rupees, strikes a balance between affordability and premium quality, making it an attractive option for daily coffee drinkers and occasional indulgers alike.

One of the key drivers behind NBC’s expansion success is its partnership with Building Brands for Tomorrow (BBFT), a renowned consulting firm specializing in restaurant franchising and startup growth. Leveraging BBFT’s expertise and industry insights, NBC has been able to streamline its operations, optimize its franchise model, and accelerate its expansion plans.

This strategic collaboration has not only facilitated NBC’s rapid expansion across India but has also positioned the brand for international growth opportunities.


Akshay Kedia, CMO, Nothing Before Coffee, Mentions – “NSP being a hub for all the mid size corporate and coaching centers, has a very high price sensitive footfall, and no affordable coffee QSR to meet their need. Nothing before coffee, with the vast menu and AOV of just 300, will become the go to place of all the coffee lovers in NSP”

Shourya Jain, heading NBC’s expansion with BBFT, emphasizes the significance of NBC’s market positioning, “While evaluating many locations on the North West Delhi belt, NSP made the most sense, as it already caters to a wide variety of audience from all walks of life, and our product would become an instant hit in that market. I am happy to announce that Nothing Before Coffee now brewing at Netaji Subhash Place 

Looking ahead, NBC remains committed to its vision of becoming the go-to destination for coffee aficionados, both domestically and internationally. With a proven track record of success, coupled with a robust franchise model requiring investment of 35-40 lacs for a 500 Square feet outlet, with a payback of 18 months to 2 years and minimal operational involvement from investors, NBC franchise is perfect for partners and investors seeking entry into the lucrative coffee industry.

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BBFT Success Story

BBFT led Refections Cafe, Launches 14 NEW Outlets in FY23-24

 Refections Cafe, led by the visionary entrepreneur Rohit Adlakha, has achieved a significant milestone with the inauguration of 14 new outlets across Delhi NCR, Punjab and Uttar Pradesh, in the fiscal year 2023-24. This strategic expansion underscores Refection’s proof of concept also commitment to innovation, quality, and customer satisfaction. This success is accredit to BBFT strategy to position Refections as a go to brand for casual dining.

At the heart of Refections cafe’s remarkable growth lies its strategic partnership with Building Brands for Tomorrow (BBFT), a renowned consultancy specializing in restaurant franchising and startup growth. With the help of BBFT’s  investor network and expertise, Refections has successfully  set up outlets across Delhi NCR,  Punjab and Uttar Pradesh, and plans for further expansion.

Refections Cafe has successfully posited itself as a mass premium brands, with a net profitability of 20-25%. With a dynamic team comprising 21 talented professionals, Refections has sold over 100,000 mocktails in FY23-24, showcasing its popularity and mass consumer appeal. Currently operational in 4 states and 8 cities, Refections Cafe is poised for further expansion into the southern region, with plans to establish 10 new outlets across Telangana, Hyderabad and Andhra Pradesh.

Rohit Adlakha, CEO and Founder Refections Cafe, expressed his enthusiasm for the brand’s expansion, stating, “Our journey began with a vision to redefine the casual dining experience and create spaces where people could savor delightful moments over exceptional food. With BBFT’s invaluable support, we have translated this vision into reality, expanding our footprint across Punjab and Delhi NCR.”

Harsh Baranwal, leading Refections expansion with BBFT, says “We saw the potential in Refections cafe and team, and a casual dining space was missing in the India F&B market, from a long time, Refections sets out perfectly to fill this gap. We are absolutely sure to expand Refections cafe on a pan India level, and beyond in the coming Financial years”

 Refections cafe started as a Juice bar in 2018, now offers customers  an unique blend of American Continental and Italian cuisine in a captivating ambiance. From Italian main courses to sizzlers, sliders and their signature  mocktails, Refections cafe  caters to people  of all ages with its extensive and innovative menu offerings.

With a investment of 50-70 lacs  and a payback period of just 2 years, Reflections presents an attractive proposition for investors and franchise partners seeking to capitalize on the booming F&B market. As the brand embarks on its expansion journey, Reflections cafe invites investors, potential leads, and industry stakeholders to join hands in shaping the future of casual dining in India.

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Franchise stories

Tan Coffee Announces Partnership with BBFT to Launch 15 New Outlets in FY 24-25

Tan Coffee, led by the visionary founders Nishant Mittal and Shivank Verma, is set to embark on an ambitious expansion plan in collaboration with BBFT. With over 7 years of experience in the business, Nishant and Shivank have steered Tan Coffee towards excellence, establishing it as a leading specialty coffee brand known for its premium offerings and exceptional customer experiences. Now, with BBFT’s acceleration, they aim to elevate Tan Coffee to even greater heights by targeting the launch of 15 new outlets in the fiscal year 2024-25.

Tan Coffee has distinguished itself as a leading specialty coffee brand, and here’s why Tan Coffee Franchise is the best coffee franchise for investors: It’s offering a premium coffee experience complemented by a diverse menu featuring Continental, Italian, and Mexican cuisine. With an unwavering focus on freshness and quality, Tan Coffee ensures its food offerings are freshly prepared, including tantalizing bakery items such as cheesecakes and croissants. The brand’s minimalist yet elegant interiors, coupled with outdoor seating options, create a welcoming ambiance for patrons to unwind and savor their favorite brews.

With a modest setup cost of 50 lakhs and a projected payback period of 2 years, Tan Coffee‘s franchise offers an attractive opportunity for potential franchise partners and investors to be part of its growth story. As Nishant, Shivank, and the entire Tan Coffee team embark on this transformative journey, they invite franchise partners, investors, and industry veterans to join hands in shaping the brand’s future success. With BBFT’s support and Tan Coffee’s unwavering commitment to excellence, the stage is set for a remarkable journey toward achieving unparalleled heights of success in the F&B industry.

With a total team of over 100 dedicated individuals, Tan Coffee has achieved remarkable milestones, including the sale of 100,000 cups of coffee since January 2023. Currently operating in Hauz Khas, Prashant Vihar in Delhi, Jalandhar-Punjab, and Noida, Tan Coffee is poised for further expansion, with ongoing construction in Faridabad, Hyderabad – HiTech City, and Mohali, along with plans to add 12 more outlets in Punjab in the near future. Highlighting Tan Coffee’s rapid expansion plans,

Rohit Singh, Founder and CEO of Building Brands For Tomorrow (BBFT), expressed confidence in the brand’s scalability and its potential to disrupt the Indian specialty coffee market. “Tan Coffee’s commitment to quality, innovation, and customer satisfaction aligns perfectly with BBFT’s vision,” said Singh. “Together, we are poised to revolutionize the specialty coffee landscape and create new benchmarks of excellence.”

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Franchise stories

How is Nothing Before coffee Disrupting the India Coffee QSR market.

Nothing Before Coffee (NBC), India’s fastest-growing coffee chain, has expanded to 29+ cities with over 60+ outlets in just six years.

NBC Nothing Before Coffee

Introduction:

Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm.

In a fiercely competitive market, how has NBC managed to thrive while other giants struggle? Nothing before coffee believes  in educating people about the difference between quality brewed and household coffee brew. Indians have settled long for powdered coffee beverages, unaware of the true taste of freshly brewed coffee.

The business Model of NBC:

NBC positions itself as a mass-premium brand, offering high-quality brewed coffee at affordable prices, bridging the gap between powdered and premium brewed coffee. With over 80 beverages priced between ₹100 and ₹240, as well as a wide selection of quick bites under ₹240. Making them a perfect fit for anyone and everyone, who wants a cup of freshly brewed coffee, without a hole in their pocket. To achieve positive numbers, Nothing before coffee selects small ground floor properties, generally ranging from 400 to 800 sq ft, in a high footfall market, with good vicinity. Which gives them a repeat rate of 48%

The vision of the brand:

“As part of our expansion plan, by December 2024, we aim to establish a presence in additional cities across Maharashtra, Karnataka, Telangana, Madhya Pradesh, Punjab, and the Delhi NCR region with a sustainable growth strategy. We also have plans for international expansion,” said Akshay Kedia, Founder and COO of Nothing Before Coffee.” said Akshay Kedia, Founder and COO, Nothing Before Coffee

Conclusion

Nothing Before Coffee’s rapid expansion sets a precedent in India’s evolving coffee culture, amidst its dominance by chai. With expertise and strong partnerships, NBC has served over 6.5 million cups of coffee to more than 2.5 million customers. Enjoy a cup of freshly brewed coffee at your nearest Nothing Before Coffee outlet and stay tuned for our exciting journey ahead!

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Franchise stories

Nothing Before Coffee

Nothing Before Coffee Franchise Expansion: A Brewing Success Story with BBFT

Nothing Before Coffee
NBC Nothing Before Coffee

Introduction:

Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm. With over 50+ stores already established and an ambitious expansion plan, NBC has partnered with Building Brands For Tomorrow (BBFT) to achieve its growth goals. In this blog post, we’ll explore how this collaboration is set to facilitate the rapid growth of Nothing Before Coffee’s franchise network across India.

The Vision of Nothing Before Coffee:

“At Nothing Before Coffee, we strive to provide an authentic and affordable coffee experience for all. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience,” said Akshay Kedia, Founder & COO of Nothing Before Coffee.

Current Success:

With a systematic approach, Nothing Before Coffee currently operates in eight states, boasting a network of 50+ outlets strategically located within a radius of 3-4 kilometers in high footfall areas. These outlets span prominent cities like Delhi, Gurgaon, Hyderabad, Jaipur, Udaipur, Ahmedabad, Bhopal, Indore, Surat, Nagpur, Raipur, Kota, Bikaner, Ajmer, Jodhpur, Bhilwara, Bhilai, Raichur, and Ganganagar, among others.

The Expansion Plan:

In its ambitious expansion plans, Nothing Before Coffee aims to open over 50 stores across India within a span of 12 months. This move will bring the authentic coffee experience to a broader audience, filling a significant gap in the market for budget-friendly coffee brands.

The BBFT Partnership:

To achieve this monumental task, Nothing Before Coffee has teamed up with Building Brands For Tomorrow (BBFT). Rohit Singh, Founder and CEO of BBFT, expressed his enthusiasm, stating, “When I look at budget-friendly coffee brands in India, there’s not even a single market player, and it’s completely untapped. We are excited about this relationship and hopeful about a 360-degree expansion of Nothing Before Coffee in India.”

Conclusion:

The Nothing Before Coffee franchise expansion is a testament to the brand’s commitment to bringing high-quality, affordable coffee to the masses. With the support of BBFT and a clear vision for growth, NBC is all set to become a household name in India’s coffee culture. Keep an eye on this dynamic partnership as it unfolds, and prepare to enjoy an even more convenient and delicious coffee experience in your city. Stay tuned for the exciting journey of Nothing Before Coffee!

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