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Category: Franchise stories

This category consists of all brands which we have grown in franchise in the past, or we are growing at the moment!

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BBFT Success Story Franchise stories

Seizing India’s F&B Gold Rush: Food Franchise opportunity in India

India’s organized foodservice sector has surpassed the ₹4 trillion mark, fueled by rising incomes, urbanization, and an evolving taste for both convenience and culinary experiences. Over the next five years, analysts project the market will expand at a 10–12 % CAGR, transforming everything from quick-serve cafés to premium dining concepts into high-growth opportunities. Franchising lets investors plug into this momentum with proven models—reaping 18–30 month break-evens, strong unit economics, and built-in brand equity—while capitalizing on established supply chains and marketing engines.

1. ATE (Altogether Experimental)

ATE blends Australian brunch vibes with global flavors, inventive desserts, and specialty coffee. Co-founders Vicky Mandal (restaurant consultant) and Anukriti Anand (pastry chef) rotate 20–30 % of their menu seasonally—from Choccy Chip Banana Bread Pancakes to Soba Noodle & Teriyaki Bowls—keeping the experience fresh and community-focused.

Franchise Metrics:

  • Formats & Investment:
    • Small (1,000 sq ft): ₹70–80 L → 40–45 % ROI
    • Large (≥1,800 sq ft): ₹1–1.25 Cr → 60–65 % ROI
  • Payback: ~24 months
  • AOV: ~₹1,000
  • Profit Model: EBITDA-sharing
  • Footprint: 2 live stores (Chandigarh, Golf Course Ext.) + 2 in pipeline (GK, Noida)

2. Sheikh Chang Singh

Founded in 2020 by Akshay Sharma and Karan Chachra, Sheikh Chang Singh’s name—“Sheikh” for shawarma & falafel, “Chang” for rolls & momos, “Singh” for kebabs & curries—captures its 85-item fusion menu. A centralized kitchen ensures consistency, even as the brand scales rapidly across Delhi NCR, Jaipur, and highway corridors.

Franchise Metrics:

  • Investment: ₹18–25 L
  • Payback: 15–18 months
  • AOV: ₹350
  • EBITDA Margins: 18–20 %
  • Royalties: 5 % + 2 % marketing fee
  • Footprint: 15 live outlets; 5 more opening this quarter

3. Tan Coffee

Since 2018, Nishant Mittal and Shivank Verma have grown Tan Coffee from 3 to 11 outlets in 18 months, offering an extensive beverage menu alongside in-house Continental, Italian, and Mexican dishes. Their minimalist interiors and outdoor seating have made it a go-to specialty café across Delhi, UP, Hyderabad, Raipur, and Punjab.

Franchise Metrics:

  • Investment: ₹75–80 L
  • Payback: 24 months
  • AOV: ₹950–1,000
  • EBITDA Margins: 25–30 %
  • Footprint: 11 live outlets; 4 more in pipeline
  • Profit Model: EBITDA-sharing

4. Wakhra Swaad

Launched in 2016 by Chef Arjun Thakkar and Ravi Bajaj, Wakhra Swaad reinterprets North Indian dhaba cuisine with modern techniques. Drawing on age-old family recipes, it delivers consistent, bold flavors across its outlets.

Franchise Metrics:

  • Footprint: 4 COCO outlets + 1 FOFO outlet
  • Investment: ₹80–90 L
  • ROI: 40–50 % p.a.
  • Payback: 18–24 months
  • Average Ticket Size: ₹700–1,500 (couples), ₹1,500–2,500 (families)
  • Royalties: 9–10 % of sales

5. Tribal Brew

Tribal Brew brings bean-to-cup freshness on the go, sourcing micro-lots from a 90-year-old family estate and serving them through compact urban kiosks. Its sustainable, transparent approach appeals to busy professionals seeking quality coffee quickly.

Franchise Metrics:

  • Model: FOCO
  • Investment: ₹20 L
  • Payback: ~18–24 months
  • AOV: ₹200–250
  • Profit Model: EBITDA-sharing
  • Footprint: 2 COCO outlets (Bengaluru); 4 new in pipeline (Sarjapur, Church St, JP Nagar, Mysore)

6. Café Wink

Since its founding on September 1, 2011, Café Wink has evolved from a modest takeaway outlet into one of East Delhi’s most Instagram-worthy cafés. Over the past 13 years, it has served more than 5 million customers, maintained a 4.4 Zomato rating, and built a 50,000-strong Instagram following with a 60 million-reach campaign during Christmas 2023.

Franchise Metrics:

  • Investment: ₹1.5 – 2.0 Cr for a 2,000 sq ft outlet
  • Payback Period: 18 – 24 months
  • Average Order Value (AOV): ₹1,300 – 1,500 per customer
  • Annual Revenue: ~₹7 Cr per outlet
  • Footprint: 1 live outlet (Anand Vihar) + 3 in pipeline (Noida, Dwarka, Gurgaon)
  • Profit Model: FOCO (Franchise Owned, Company Operated) with EBITDA-sharing 

Your Next Move – Connect with BBFT

Ready to capitalize on India’s fastest-growing café and QSR concepts—brands that deliver 40–65 % annual ROI and break even 18-24 months? Partner with BBFT today to secure your exclusive territory in ATE’s trendsetting experiential cafés, Sheikh Chang Singh’s fusion QSR network, Café Wink’s premium Italian outlets, Tan Coffee’s specialty brewhouses, Wakhra Swaad’s modern dhabas, or Tribal Brew’s on-the-go kiosks—each vetted for robust unit economics and rapid scale. Submit your inquiry now to receive our Investor Prospectus, reserve your franchise rights, and start earning from day one.

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BBFT Success Story Franchise stories

Brewing Ambition: NBC’s Journey to a $2.3 M Pre‑Series A Round || A BBFT‑Fueled Growth Story

Nothing Before Coffee (NBC) first opened its doors in Jaipur in 2017, offering freshly brewed, mass‑premium coffee at prices as low as ₹100. Within six years, it had captivated urban drinkers and sold over Ten million cups, growing to 84 outlets across twenty‑six cities. From Jaipur  to Porto in Portugal, NBC’s rapid rise never felt accidental—it was a result of a compelling brand promise, data‑driven site choices, and the right strategic partners.

A Fresh Infusion of Capital

Earlier this year, NBC secured a $2.3 million pre‑Series A round led by Prath Ventures, valuing the company at $6.26 million. Rather than merely topping up cash reserves, NBC’s leadership views this investment as a cornerstone for their next chapter. Funds will be allocated to:

  • Tier II/III Expansion: Building on underserved markets revealed by internal analytics.
  • Tech Upgrades: Implementing AI‑based tools to refine site selection and optimize store performance.
  • Menu Innovation: Scaling bestseller items like the signature “Shrappe” shakes and experimenting with seasonal offerings.

Co‑founder Akshay Kedia reflects, “This round isn’t just about capital—it’s a vote of confidence in our mission to make quality coffee an everyday luxury for every Indian.”

From Eight Stores to Seventy‑Five: The BBFT Edge

While NBC’s in‑café experience and product innovation won customer loyalty, BBFT’s strategic storytelling and market analysis quietly amplified NBC’s investor visibility. In early coverage, BBFT explored how NBC balanced affordability with a premium feel—serving a broad menu of over a hundred beverages at ₹100–₹240—and how this pricing strategy enabled a 48 percent repeat rate. By sharing bespoke coffee market heatmaps and consumer‑trend snapshots, BBFT helped NBC’s leadership pinpoint ideal zip codes for new outlets, reducing site‑scouting time by nearly a third.The collaboration reached a new milestone when NBC opened its first international café in Porto, Portugal

Rohit Singh, Founder and CEO of BBFT, recalls, “Joining NBC’s journey as an accelerator has been incredibly rewarding. When they first approached us, they had just eight outlets. By tapping into our investor network and guiding their fundraising, we helped them grow to 84 locations in just two years—and then celebrate a successful exit in record time.”

Brewing the Next Chapter: Innovation and International Footprints

With $2.3 million now fueling their ambitions, NBC plans to open over 150 outlets by 2026, particularly in Tier II and III towns where coffee access remains limited. Technological enhancements—such as mobile pre‑ordering and AI‑powered loyalty programs—are set to roll out later this year. Meanwhile, NBC’s first European café in Porto signaled its readiness for global expansion.

Conclusion: From Cup to Capital, a Recipe for Success

Nothing Before Coffee’s $2.3 million pre‑Series A raise is more than a financial milestone—it exemplifies how a strong product, guided by market intelligence and backed by strategic partnerships, can scale rapidly. By aligning NBC’s consumer insights with BBFT’s franchise expertise and investor network, the brand transformed from an eight‑store startup into a coffee powerhouse on track for eighty four. For F&B entrepreneurs and investors alike, this story offers a clear lesson: when innovation, data, and collaboration come together, the results can be truly transformative.

If you’re ready to unlock similar growth for your F&B venture, explore how BBFT’s strategic partnerships can help you connect with the right investors and optimize your expansion blueprint.

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Franchise stories Industry Story

5 Biggest Mistakes First-Time Franchise Investors Make (And How to Avoid Them!)

Thinking of Investing in a Franchise? Read This First!

Franchising is one of the fastest-growing business models, offering investors a proven path to success. According to the Franchise Business Economic Outlook, the F&B franchise industry in India is valued at over ₹5,000 crore and growing at 30-35% annually.

With numbers like these, investing in a franchise might seem like a no-brainer. However, nearly 30% of new franchise businesses struggle or shut down within the first five years due to mistakes that could have been avoided.

Before you sign any franchise agreement, avoid these five costly mistakes!

1. Mistaking Popularity for Profitability

Just because a franchise is trending doesn’t mean it’s a smart investment. Many first-time investors get caught up in the hype of viral brands—a burger chain all over Instagram or a bubble tea shop with long queues—without asking the most important question: Is this business actually profitable?

Rohit Singh, Founder and CEO of BBFT, emphasizes, “A franchise isn’t successful just because it’s popular today. True success comes from a solid business model, not social media buzz. A trending franchise today can vanish tomorrow if it lacks a strong business model.”

How to Avoid This Mistake:

✔ Study the Brand’s Financials: Review the Franchise Disclosure Document (FDD) for revenue, profitability, and expenses.

✔ Talk to Existing Franchisees: Get real feedback on challenges and profitability.

✔ Check Market Demand: Is the product a long-term need or just another short-term trend?

2. Underestimating the True Cost of Ownership

Most franchise brands advertise their franchise fee, which can range from ₹10 lakh to ₹1 crore. However, that’s just the tip of the iceberg. Many investors underestimate the real cost of running a franchise.

Additional Costs That Should Be Taken Into Account:

✅ Real Estate & Rent: A prime location can cost lakhs in monthly rent.

✅ Interior Fit-Outs & Equipment: Custom branding, furniture, and kitchen setup add to expenses.

✅ Marketing & Royalty Fees: Most brands charge 5-10% of revenue as royalties, plus additional advertising costs.

✅ Working Capital: Brands may require 3-6 months of operational funds before turning profitable.

Case Study: Starbucks vs. Local Coffee Brands

A Starbucks franchise in India requires ₹3-5 crore in investment, whereas brands like Tan Coffee or Altogether Experimental need significantly less with a faster break-even period. Picking a franchise that fits your financial capacity is crucial.

How to Avoid This Mistake:

✔ Create a detailed financial plan covering all costs before investing.

3. Picking the Wrong Location

The #1 reason franchises fail? Poor location choices. Even the most popular franchise can struggle in a bad spot.

What Defines a Good Franchise Location?

  • High Footfall Areas: Malls, corporate hubs, and high streets ensure steady traffic.
  • Right Demographics: A premium café won’t work in a price-sensitive neighborhood.
  • Balanced Competition: Too many similar brands nearby can hurt your sales.

Real-Life Example: Domino’s Location Strategy in India

Domino’s India (operated by Jubilant FoodWorks) doesn’t just pick locations based on visibility—they use heatmaps, data analytics, and income-level studies to determine where a new store can thrive. Franchisees benefit from a research-backed location strategy rather than relying on guesswork.

How to Avoid This Mistake:

✔ Use data-backed location research instead of relying on instinct.

4. Chasing Short-Term Hype Instead of Long-Term Growth

Many first-time franchise investors focus only on what’s popular today rather than evaluating whether the brand can sustain long-term success. Just because a franchise is booming now doesn’t mean it will thrive 5-10 years down the line.

Why Long-Term Growth Matters:

✅ Market Saturation: Some brands expand too quickly and struggle to maintain quality.

✅ Scalability: A concept that works in metro cities may fail in smaller towns.

✅ Supply Chain Strength: A weak backend can create operational bottlenecks.

Case Study: The Boom & Slowdown of International QSR Brands in India

Several global QSR chains—like Dunkin’ Donuts—entered India with high expectations but struggled due to poor adaptation to local preferences and an unsustainable expansion pace. By 2018, Dunkin’ shut over 50% of its outlets in India, proving that expansion without a long-term plan can backfire.

Rohit Singh, Founder and CEO of BBFT, advises, “The best franchise investments aren’t the ones making the most noise today—they’re the ones quietly building a foundation for the next decade.”

How to Avoid This Mistake:

✅ Assess the Brand’s Expansion Roadmap – Does it have a clear, sustainable plan?

✅ Analyze Industry Trends – Is demand increasing or just a short-term fad?

✅ Look at Financial Performance – Is revenue stable, or does it fluctuate?

5. Not Understanding the Franchise Agreement

The franchise agreement is legally binding, but most first-time investors don’t read the fine print. This can lead to unexpected restrictions and financial losses.

Key Clauses to Watch Out For:

✅ Territorial Rights: Does the brand allow another franchisee near your location?

✅ Exit Clauses: What happens if you want to sell your outlet?

✅ Renewal & Royalty Fees: Some brands increase fees every few years.

Case Study: KFC Franchise Agreements in India

Several franchisees of KFC India found themselves facing unexpected royalty hikes and operational constraints after signing agreements. Some struggled with rising supply costs dictated by the brand, making profitability challenging. Without proper legal review, these issues became long-term financial burdens.

How to Avoid This Mistake:

✔Hire a franchise lawyer to review the agreement before signing.

Final Thoughts: Be a Smart Franchise Investor!

Franchising can be a highly profitable investment, but only if done the right way. Avoiding these five mistakes can save you lakhs in losses and set you up for long-term success.

Quick Recap:

✅ Research Beyond the Hype – Trends fade, solid brands stay.

✅ Calculate Total Costs – Factor in hidden expenses.

✅ Choose the Right Location – Footfall, demographics, and competition matter.

✅ Focus on Long-Term Growth – Look at scalability and market sustainability.

✅ Read the Agreement Carefully – Know your rights and obligations.

Looking for the Right Franchise Opportunity?

Want to invest in a franchise with confidence? BBFT helps investors like you find the most profitable opportunities.

Contact us today to start your franchising journey the right way!

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BBFT Success Story Franchise stories

ATE x BBFT|| Where Coffee Meets Creativity|| A Franchise Opportunity Like No Other

ATE—Altogether Experimental—isn’t just a café; it’s a movement. Founded by visionary duo Vicky Mandal, a turnkey restaurant consultant and pastry maestro Anukriti Anand, ATE blends Australian brunch vibes with global flavors, inventive desserts, and specialty coffee. Now, partnering with BBFT, a leading F&B franchise aggregator, ATE is set to bring its unique “community-first” experience to cities nationwide.

A Vision Birthed by Culinary and Creative Expertise

Vicky, a turnkey restaurant consultant , envisioned a space where coffee experimentation and design thinking come together. His co-founder, Anukriti, honed her skills at IHM Pusa and The Oberoi’s pastry kitchen, developing a flair for innovative desserts and seasonal dishes. Together, they’ve cultivated ATE as a place that is “more than just a café,” in Vicky’s words, “but a hub where people can explore new flavors, find community, and experience creativity firsthand.”

Why ATE Stands Out: A Menu That Never Sleeps

Forget static menus in an industry increasingly reliant on frozen and proprietary food items. ATE sets itself apart by preparing the majority of its raw materials in-house, ensuring freshness and authenticity in every dish. Its offerings evolve every few months, with 20–30% of dishes rotating seasonally to keep the experience exciting. From the Choccy Chip Banana Bread Pancake layered with coffee mousseline to the Twice Baked Mushroom, Truffle & Cheese Croissant, ATE’s menu is a bold blend of global inspirations. Standout staples like the Mediterranean Millet Buddha Bowl and the Soba Noodle & Teriyaki Bowl satisfy health-conscious diners, while indulgent specialties such as the Butterscotch Latte and Hazelnut Praline Latte delight those with a sweet tooth. This unwavering commitment to culinary reinvention underscores ATE’s mission to remain future-proof and relevant in a fast-evolving food landscape.

The ATE Advantage: Premium, Rapid, and Transparent

ATE’s partnership with BBFT highlights a range of advantages that set the brand apart. With an average per-cover (APC) above INR 1000, franchise partners have the potential to achieve strong revenue streams in a relatively short span. Behind the scenes, a dedicated project management team ensures a quick turnaround from scouting locations to launching a fully operational café. Every store upholds standardized operations, supported by centralized human resources and a culture of transparency, allowing investors to confidently align with ATE’s values and quality standards.

Rohit Singh, Founder and CEO, BBFT added “You know your game is right when you have absolute clarity on your target audience. Altogether Experimental (ATE) resonates with the next generation, giving them a strong and enduring market position. As a new-age coffeehouse with a niche in artisanal baking and a devoted cult following, ATE is redefining the café experience. With BBFT’s expertise in scaling visionary F&B brands, this collaboration marks the beginning of a transformative journey in experiential coffee culture and artisanal baking.”

FICO Model: A Pathway to Financial Freedom

ATE’s growth hinges on its FICO (Franchise Invested, Company Operated) model, offering an investment range of INR 70–80 lakhs with an EBITDA of 20–25% and a payback period of about two to two and a half years. In this setup, the franchisor manages all daily operations—from staffing to menu engineering—relieving investors of the operational burdens typically associated with F&B ventures. It’s a streamlined route to profit and brand building, ensuring that each new outlet maintains the café’s signature atmosphere and service quality.

Future-Proofing Brunch Culture

ATE’s dedication to staying ahead of the curve is rooted in cutting-edge coffee techniques, modern architecture, and a global culinary outlook. By frequently updating its menu and collaborating with like-minded brands, the café cultivates an ever-evolving experience that resonates with Gen Z, families, and foodies alike. This approach not only drives steady footfall but also cements ATE’s position as a lifestyle destination rather than a mere dining spot.

Vicky sums it up best: “We’re not just expanding a business; we’re growing a community that thrives on experimentation, creativity, and genuine human connections. Partnering with BBFT allows us to bring this vision to more cities without compromising on quality or originality.”

The Road Ahead

With its forward-thinking menu, efficient franchise model, and unwavering commitment to transparency and standardization, ATE stands ready to reshape how people experience all-day brunch. Each new outlet promises the same eclectic menu, vibrant ambiance, and communal ethos that made ATE a beloved spot in New Delhi. For investors seeking a well-structured opportunity in the thriving F&B industry—and for diners craving an immersive café experience—ATE’s partnership with BBFT signals a bold new chapter in India’s brunch revolution.

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BBFT Success Story Franchise stories

BBFT Accelerates Sheikh Chang Singh Expansion: 20+ Outlets Signed in 3 Months, 15 to Launch in the Next 6 Months

In a move set to redefine the quick-service restaurant (QSR) landscape, BBFT—Building Brands For Tomorrow—has taken a giant leap in expanding one of the most dynamic F&B brands in India. With a firm focus on innovation and strategic growth, BBFT has successfully signed over 20 franchise partners for Sheikh Chang Singh and is on track to launch nearly 15 additional outlets over the next three to six months.

A Brand Built on Vision and Resilience

Founded in 2020 by visionary entrepreneurs Akshay Sharma and Karan Chachra, Sheikh Chang Singh rapidly emerged as a game changer in the QSR space. What began as a modest 200 sq. ft. outlet in Hauz Khas, New Delhi, quickly transformed into a powerhouse brand known for its distinctive blend of flavors. The very name—Sheikh for shawarma and falafel, Chang for rolls and momos, and Singh for kebabs, curries, and biryani—captures the essence of an all-encompassing menu that caters to every palate.

Despite the challenges posed by the global pandemic, the brand’s robust operational model and centralized kitchen approach have ensured not only survival but remarkable success. By preparing food centrally, Sheikh Chang Singh guarantees consistency and quality across all outlets, setting a new benchmark for the industry.

Strategic Expansion Across Key Regions

BBFT’s latest milestone is a testament to its strategic vision. Over the past three months, the partnership has resulted in the signing of more than 20 franchise agreements, paving the way for a rapid rollout of new stores. These outlets will be strategically located in high-potential regions such as Delhi NCR, Jaipur in Rajasthan, and along key highway routes connecting Delhi to Punjab, Rajasthan, and Agra. This targeted expansion is designed to tap into bustling markets and drive sustained growth.

A Plug-and-Play Franchise Model That Delivers

At the heart of Sheikh Chang Singh’s success is its innovative plug-and-play model—a system that minimizes the time and effort required from franchise partners while maximizing operational efficiency. With investments ranging between 18-25 lakhs, franchisees benefit from a low-cost entry into the market, fast operational breakeven within 3-4 months, and meticulously defined processes and SOPs that simplify every aspect of day-to-day operations.

Moreover, the brand’s diverse menu of 85 food items—balanced between vegetarian and non-vegetarian options—ensures there is something for everyone, making it an attractive proposition for both food enthusiasts and investors.

Shourya, Head of Expansion at BBFT, explains:

“Sheikh Chang Singh is, without a doubt, the best QSR in the franchise industry today. Its all-inclusive menu, budget-friendly investment, and plug-and-play model set a new benchmark. With every process and SOP meticulously defined by the brand, our franchise partners can hit the ground running with minimal time investment. This streamlined, high-quality operational model makes Sheikh Chang Singh the ideal launchpad for anyone starting their franchise journey.”

The Road Ahead: Innovation and Consistency

As BBFT continues to drive this ambitious expansion, the future looks exceptionally promising. The centralized kitchen model ensures that every outlet delivers the same exceptional taste and quality, reinforcing the brand’s commitment to consistency and customer satisfaction. With strategic locations, a robust operational framework, and a visionary approach to franchising, Sheikh Chang Singh is poised to capture significant market share and become a household name in the Indian QSR industry.

For franchise investors, industry professionals, and F&B enthusiasts alike, this expansion represents a compelling opportunity to be part of a brand that is redefining the norms of quick-service dining. Stay tuned as BBFT and Sheikh Chang Singh set new standards of excellence and innovation in the franchise space.

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BBFT Success Story Franchise stories

Inside Peter Rabbit & BBFT’s Plan to Revolutionize Punjab’s Café Culture with Freshness, Flavor, and Innovation

The coffee culture in Punjab is evolving, and with it comes a growing appetite for authentic dining experiences. Yet, a key problem has remained—most cafés relied on frozen, proprietary food, leaving customers wanting more in terms of freshness and transparency. 

Peter Rabbit Coffee Roasters, known for its specialty coffee and inhouse fresh production, has identified this gap and partnered with Building Brands for Tomorrow (BBFT) to expand across Punjab and Himachal Together, they aim to redefine the region’s café experience by combining premium coffee with a live kitchen—offering what the Punjab market has been missing.

Bringing Freshness and Flavor to Every Plate and Cup

Founded in 2023 in Chandigarh, Peter Rabbit was born with a mission to serve artisanal coffee and freshly prepared wholesome meals, setting itself apart in a cluttered F&B space. 95% of the café’s food is made in-house at the base kitchen—from breads and sauces to cookies and pastries—ensuring a fresh, high-quality experience.

“At Peter Rabbit, we are committed to serving authentic flavors that speak for themselves,” explains Rishab, co-founder of Peter Rabbit. “We make everything fresh, so what you taste isn’t frozen—it’s real food, prepared right in front of you. Our coffee is no different, sourced directly from the estates of Coorg and Chikmagalur and brewed with care.”

Must try Menu Items

The café has already become a favorite destination for breakfast lovers and small-plate enthusiasts, offering dishes like the Avocado Moong Cheela and Parsley Cream Paccheri Pasta, as well as specialty beverages such as the Tiramisu Iced Latte and Royal Rocher Shake. These offerings not only delight the senses but also reflect Peter Rabbit’s focus on transparency through a live kitchen model.

 With an impressive lineup of artisanal desserts and in-house bakery items as well, Peter Rabbit offers something for every palate. This concept invites customers to observe their meals being prepared, turning hygiene and craftsmanship into part of the dining experience.

A Café that Engages All the Senses

Every detail at Peter Rabbit is thoughtfully curated to elevate the customer experience, from the banana-leaf light installations to the hand-crafted rabbit motifs and selfie points. The café also integrates manual coffee brews like Pour Over, AeroPress, and Cold Brew, ensuring that artistry and craftsmanship go hand-in-hand with every cup served.

“We’re not just selling coffee or food,” Rishab emphasizes. “We’re creating an experience where every dish tells a story, and every cup connects with the customer on a personal level. That’s what makes Peter Rabbit different.”

The focus on continuous innovation keeps Peter Rabbit ahead of market trends. Menu updates, new additions, and active social media campaigns ensure strong engagement with customers, making it more than just a café—it’s a community hub where people come to connect and unwind.

Growth Strategy: Expanding the Peter Rabbit Experience

The partnership with BBFT marks the start of Peter Rabbit’s ambitious expansion plans. Together, they are set to roll out 8-10 new outlets across Punjab and Himachal Pradesh, bringing Peter Rabbit’s winning formula of coffee, food, and ambiance to a larger audience leveraging both COCO (Company-Owned, Company-Operated) and FOCO (Franchise-Owned, Company-Operated) models.

Each café will offer the same signature elements—fresh food, artisanal beverages, and a vibrant ambiance—to maintain consistency in the unique experience Peter Rabbit offers to the market. The investment required for a typical 1,000 sq ft outlet stands at INR 80 lakhs, with a Cap-Ex breakeven period of 22- 24 months.

BBFT and Peter Rabbit: A Collaboration Shaping Punjab’s Cafe Culture

With Punjab’s café scene growing at a rapid pace, BBFT recognized the opportunity to introduce a fresh, unique concept to the region.

“Today’s customers aren’t just looking for a place to sit and sip—they want an experience,” says Rohit, founder of BBFT. “The market was saturated with cafés offering pre-prepared meals, which didn’t meet the expectations of discerning customers. Peter Rabbit brings a much-needed change with its fresh, live kitchen model—delivering exactly what Punjab’s evolving café culture needs, at just the right time.”

This collaboration embodies BBFT’s mission to shape the future of F&B by leveraging innovative concepts that cater to modern market demands.

Meeting the Market at the Perfect Time: Performance and Positioning

Peter Rabbit’s business model has already shown strong performance, with an average ticket size of INR 1,200 for two and monthly sales of INR 15-18 lakhs and an expected ROI of 23%. The café’s focus on quality, authenticity, and community building has earned it the Times Food & Nightlife Award 2024 for the best coffee in the tri-city region, 2nd time in a row.

The specialty coffee market in India has seen significant growth, with consumers moving toward personalized dining and high-quality brews. Punjab, in particular, is ready for this change, and Peter Rabbit’s in-house food and live kitchen model offer the perfect solution to meet evolving demands.

“Punjab’s café scene was waiting for something new,” says Rohit. “And with Peter Rabbit, we’re not just following trends—we’re setting them.”

Conclusion: A Journey Built on Quality, Creativity, and Community

As Peter Rabbit expands across Punjab with BBFT, the focus remains on building lasting connections through authentic experiences. With artisanal coffee, fresh food, and immersive spaces, the brand promises to redefine the café experience across the region.

For both Peter Rabbit and BBFT, this journey is about more than growth—it’s about creating spaces where people feel connected. And as the first café in Punjab to offer a live kitchen model, Peter Rabbit is ready to set a new standard for quality and transparency in the F&B industry.

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BBFT Success Story Franchise stories

Tan Coffee Opens Flagship Store in Connaught Place: A New Chapter in Delhi’s Speciality Coffee Scene

Tan Coffee continues to be a pioneer in India’s specialty coffee market, by announcing the launch of their flagship outlet in Connaught Place. This iconic location, alive with energy and steeped in history, serves as the perfect backdrop for the brand to share its passion for crafting exceptional brews and delicious food. Under the visionary leadership of founders Nishant Mittal and Shivank Verma, and in collaboration with BBFT (Building Brands For Tomorrow), Tan Coffee is making significant strides in its mission to redefine the Speciality coffee experience in India, showcasing impressive market positioning and strategic expansion.

A New Era of Flavor: Tan Coffee’s Signature Creations

With the launch of their flagship store, Tan Coffee is staying true to its core philosophy of continuous evolution and innovation, elevating the coffee experience by expanding their menu like never before.

Tan Coffee’s current menu boasts an impressive selection, ranging from specialty coffees, manual brews, specialty mocktails and a wide selection of innovative beverages like their Kerala Spiced Cappuccino, Tiramisu Latte, Pistachio Iced Latte, Strawberry Espresso Tonic, Basil Gimlets and many more, paired with 100+ gourmet fresh food options across cuisines like Italian, Mexican, Continental and American.

The New Addition

Staying true to their traditions while continuously evolving, Tan Coffee has also unveiled an array of new signature dishes. Their menu now boasts a Pan Asian section featuring comforting ramen bowls and flavorful Pad Thai noodles, perfectly complementing their popular Ema Datshi rice bowl. In the Italian section, alongside their signature wood-fired pizzas and pastas, they’ve added a delicious new lasagna to the lineup. For those with a sweet tooth, the signature in-house-made Lotus Biscoff cheesecake, is now paired beautifully with their latest creation—Flushed Croissants. Among these, the choco banana croissant stands out as a must-try.

Nishant Mittal, Co- founder, Tan Coffee added, “We’ve been dreaming of this day for a long time, and it’s finally here! Our flagship store is opening its doors, and we couldn’t be more excited. We’ve poured our hearts and souls into creating a space that’s both inviting and inspiring. Our new menu is a big deal — it’s more refined and diverse than ever. We can’t wait to share our love for coffee with Delhi

A Heritage Location

Connaught Place stands as Delhi’s most iconic and heritage-rich destination. Renowned for its stunning colonial architecture and lively atmosphere, this area is not just a shopping and dining hub; it’s a cultural landmark that attracts millions of visitors each year. With an impressive annual footfall exceeding 60 million, Connaught Place is a vibrant mix of both history and modernity, making it the ideal setting for Tan Coffee to establish its presence and connect with coffee enthusiasts across the city.The flagship outlet is strategically located in one of the busiest lanes of Connaught Place, directly across from the expansive 28,000 square-foot H&M outlet. This prime location witnesses a remarkable daily foot traffic of over 25,000 people, offering Tan Coffee a unique opportunity to engage with a diverse audience and cultivate a community of coffee lovers eager to experience what the brand has to offer. 

The Perfect Blend of Tradition and Modernity

As Tan Coffee opens its doors in the heart of Delhi, it artfully balances the charm of the area’s rich heritage with a fresh, contemporary twist on the coffee experience. 

At this flagship store, Tan Coffee combines a thoughtfully crafted ambiance—featuring warm, artisanal décor—with a focus on offering a coffee experience that delights both traditionalists and modern coffee enthusiasts. The interiors have been designed with a minimalistic and soothing approach, with an emphasis on subtle tones, while still maintaining a sense of aesthetic appeal. This careful balance creates a warm and cozy vibe, making it the perfect setting for customers to enjoy their coffee and food. The harmonious blend of ambiance and design ensures a welcoming atmosphere where guests can explore new flavors while soaking in the vibrance of the space.

An Investment with Strong Returns

Tan Coffee is not just about great coffee; it’s also an attractive business opportunity. With its unique positioning as an experiential specialty coffee and gourmet food brand, it offers an impressive payback period of around 20-24 months for investors with a net profit margin of 20-25%. With a capex investment of 60-70 lakhs, Tan Coffee provides a unique investment opportunity that blends passion with profitability. The flagship outlet in Connaught Place sets the stage for future growth and showcases the brand’s potential to deliver both a premium customer experience and robust financial returns. 

Rohit Singh, Founder and CEO of BBFT, highlights the brand’s strategic approach: “From day one, our focus has been on quality over quantity, ensuring that each new outlet delivers consistent returns and is a true representation of what Tan Coffee stands for. Launching in a landmark location like Connaught Place marks a significant opportunity for investors to partner with a brand that is not only poised for significant growth but also committed to setting new standards of excellence in the specialty coffee industry.

Conclusion

The launch of Tan Coffee’s flagship store in Connaught Place marks a pivotal moment for both the brand and the thriving coffee culture of Delhi. This flagship store will serve as a blueprint for future locations, embodying the brand’s core values of continuous evolution, exceptional coffee, and culinary delights—all while delivering an unparalleled customer experience against the backdrop of this historic location.


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BBFT Success Story

The biggest game changer in QSR is here: Sheikh Chang Singh;  Announces Expansion Plan, Partners with BBFT to Open 12 New Outlets.

Sheikh Chang Singh, a dynamic QSR brand founded in 2020 by Akshay Sharma and Karan Chachra, has announced an ambitious expansion plan in partnership with BBFT BBFT (Building Brands For Tomorrow). The brand plans to open 12 new outlets within this financial year cementing its position as a leading name in the Indian QSR landscape. The brand’s position and name is a combination of three parts: Sheikh (shawarma and falafel), Chang (rolls and momos), and Singh (kebabs, curries, and biryani), making it unique in the F&B market.

A Visionary Beginning

Established in September 2020, Sheikh Chang Singh began with a small 200 sq. ft. outlet in Hauz Khas, New Delhi. Despite the challenges posed by the pandemic, the brand turned a profit from its very first month. Founders Akshay Sharma and Karan Chachra, who are also directors of Mallu Farms, one of the best wedding venues in Delhi NCR, leveraged their extensive experience in hospitality to build a brand that quickly gained traction.

With a vision to capture major cities across India, Sheikh Chang Singh expanded within Delhi NCR in 2020. Their commitment to excellence in QSR is evident in their ability to collaborate with top minds in hospitality and create profitable franchise models even during challenging times.

Akshay Sharma, Co-founder, stated, “We have worked meticulously to create one of the best back-end operations that a QSR can have. By intentionally choosing some of the most scalable food items, we are now ready to expand across Delhi NCR and Punjab in the first phase, followed by a pan-India presence in the second phase, in collaboration with BBFT.”

Strategic Expansion and Investment Opportunities

Sheikh Chang Singh’s outlets, typically 200-250 sq. ft., are designed to optimize space with a 150 sq. ft. kitchen and the remaining area for seating. This model allows for lower rental costs, with 70% of business coming from deliveries. Notably, 40% of sales come from rolls, another 40% from momos, and the remaining 20% from other items. The investment required to open an outlet ranges from 18-25 lakhs, including deposits and working capital, making it an attractive opportunity for aspiring entrepreneurs. The brand enjoys gross margins of 60-63%, operational breakeven from 3-4 months, and capex breakeven in 15-24 months.

By partnering with BBFT, Sheikh Chang Singh aims to scale its operations and open 12 new outlets this financial year. BBFT’s expertise in franchising, expansion, building and strategic growth will play a crucial role in this expansion. The broad vision of the company is to make the franchise available at low cost with high profits.

Sheikh Chang Singh stands out as a brand with an unparalleled backend at this investment level,” says Rohit Singh, Founder and CEO of BBFT. “The brand addresses the critical gaps in quality, consistency, and variety that have long been missing in the F&B franchise market within this segment. We are fully prepared to expand Sheikh Chang Singh to a PAN-India level within this financial year.

Menu and Operational Excellence

Sheikh Chang Singh offers a diverse menu featuring 85 food items, including rolls, momos, curries, biryani, breads, and beverages. The menu is strategically composed of almost 50% vegetarian and 50% non-vegetarian items, catering to a wider audience and maintaining consistent sales year- around. Must-try items include Dubai Falafel, Chicken Shawarma, Chicken Kung Pao, Butter Chicken Roll, and Mushroom and Spinach Momo’s.

To ensure consistency and hygiene, all items are prepared at a central base kitchen, and supplied to outlets weekly. The brand currently operates three company-owned stores and six franchise stores across Delhi NCR. The “chef less” model ensures operational efficiency and consistency in food quality.

Comprehensive Menu Strategy for Market Dominance

The brand’s moat lies in its centralized kitchen, the variety in its menu, and it’s completely assembly line food production. Sheikh Chang Singh offers a wide variety of options under one roof: Sheikh includes shawarma and dips, Chang includes momos and rolls, Singh includes kebabs, biryanis, and curries. Customers get all these varieties with a consistent taste because of the centralized supply. This model ensures that rolls and momos can be consumed at any time of the day. A significant portion of their delivery orders, especially through platforms like Zomato and Swiggy, comes from an upscale market audience.

Conclusion

Sheikh Chang Singh is dedicated to setting new benchmarks for Indian QSRs, customer satisfaction, and community engagement. The brand’s focus on continuous innovation and sustainability ensures it remains a top choice for foodies. Akshay Sharma and Karan Chachra’s commitment to excellence in QSR is reflected in their mission to create a positive impact on customers, employees, and communities. With a proven track record and a strong vision for the future, Sheikh Chang Singh is poised for significant growth, making it a compelling opportunity for investors and franchise partners alike.

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BBFT Success Story

Tan Coffee Launches Two New Outlets within 16 Days: Expanding its Specialty Coffee Empire

Tan Coffee, a pioneer in India’s specialty coffee market, has made significant strides by launching two new outlets within just 16 days. Under the visionary leadership of founders Nishanth Mittal and Shivank Verma, and in collaboration with BBFT (Building Brands For Tomorrow), Tan Coffee continues to redefine the premium coffee experience in India, showcasing impressive growth and strategic market positioning.

Strategic Expansion: Mohali and Faridabad

Tan Coffee’s new 2000-square-foot outlet in Sector 68, Mohali, and the 900-1000 square-foot outlet in Faridabad highlight the brand’s robust growth trajectory. The Mohali outlet, near CP 67 mall and housing brands like Blue Tokai, Anytime Fitness, and McDonald’s, accommodates up to 60 guests across two floors. This prime location ensures a steady stream of potential customers and enhances the outlet’s visibility. The Mohali outlet provides a sophisticated and welcoming environment, making it a hub for coffee enthusiasts. Its design caters to both individual and group seating, addressing diverse customer preferences.

The Faridabad outlet, positioned in a high footfall area with a lack of quality cafes within a 4-5 km radius, caters to 25-28 covers. This strategic positioning attracts both dine-in and delivery customers, making it a key asset in Tan Coffee’s expanding portfolio. This strategic entry into Faridabad is expected to drive significant business growth and market penetration in this premium residential area.

Nishant Mittal, Co founder, Tan Coffee, on the launch of Faridabad outlet added “Since our expansion kicked off in October 2023, we’ve rapidly grown to seven outlets, with two more poised to launch in Hyderabad and Connaught Place this quarter. Each location is strategically selected to accelerate our vision of leading India’s specialty coffee market. By FY25, we’re targeting 10 additional outlets, positioning Tan Coffee as a dominant player in the industry. Our aim is clear: to set the benchmark for specialty coffee paired with gourmet dining, making us the top choice for a premium casual experience across the country”

Robust Business Model and Financial Viability

BBFT has played a crucial role in Tan Coffee’s journey from a three outlet in January 2023 to seven outlets by July 2024, with several more in the pipeline. The brand’s innovative franchise model, with a setup cost of 60-70 lakhs, offers net profits ranging from 20-25% and a payback period of 18 to 24 months, presenting a compelling investment opportunity. This rapid expansion highlights Tan Coffee’s strategic approach and business acumen, making it an enticing proposition for investors. Notably, all current outlets of Tan Coffee are profitable, demonstrating the brand’s successful business model.

Enhanced Menu Offerings and In-House Bakery

In line with its expansion, Tan Coffee has introduced new items across its menu, enhancing its appeal and customer satisfaction. New offerings include Chili Pepper Pod Paneer/Chicken, Tandoori Paneer/Chicken Pizza, Fruit Sangria, and Pina Colada. Importantly, all bakery items are now prepared fresh in-house, ensuring superior quality and freshness. This move not only elevates the dining experience but also reinforces Tan Coffee’s commitment to excellence and innovation.

Future Expansions

Tan Coffee is set to open a substantial 3600-square-foot outlet in Hyderabad’s Hi-tech City, embracing a bold and innovative concept tailored for the region’s dynamic market. This expansion further solidifies Tan Coffee’s market position and its commitment to delivering unparalleled coffee experiences.

Rohit Singh, Founder and CEO of BBFT, remarked, “The goal is not to expand rapidly in numbers but to focus on building profitable, high-quality outlets. We prioritize ensuring that each new location offers outstanding experiences, generates strong returns, and makes a lasting impact. Scaling too quickly can pose risks to a business, so we are committed to growing Tan Coffee’s bandwagon through quality rather than sheer quantity’ 

Conclusion

Tan Coffee’s journey from a single outlet in 2023 to its current rapid expansion underscores its innovative vision and strategic execution. The brand’s unique positioning, combining premium specialty coffee and gourmet food, creates a distinct competitive advantage in the F&B market. Investors have the opportunity to partner with a brand that is not only poised for significant growth but also committed to setting new standards of excellence in the specialty coffee industry.

With strong leadership, a dedicated team, and strategic market positioning, Tan Coffee, supported by BBFT, is on a path to revolutionize the specialty coffee landscape in India. The recent launches in Mohali and Faridabad are just the beginning of a broader expansion strategy designed to capture market share and deliver substantial returns to investors.

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BBFT Success Story Franchise stories

BBFT’s Golden Goose: Cafe-Wink partners with BBFT to launch 3 new outlets in FY 24-25! Get ready to Wink, as Cafe Wink Franchise is here!

Café Wink, a prominent name in East Delhi’s dining scene, is set to expand its footprint significantly by partnering with BBFT. This strategic collaboration aims to establish three new Café Wink outlets across Delhi NCR, targeting prime locations in South Delhi, Central Delhi, Gurgaon, and Faridabad during the fiscal year 2024-25.

Award-Winning Cafe-Wink Sets Sights on Domination

Since its inception on September 1, 2011, Café Wink has evolved from a humble takeaway outlet to a 40-cover restaurant, serving over 5 million customers  and earning numerous accolades. Recognized as a “Best Instagram-Worthy Café” by Zomato and maintaining a 4.4 Zomato rating over 13 years, Café Wink has consistently demonstrated excellence in the highly competitive food and beverage industry. The café’s significant social media presence, with 50,000 Instagram followers and an Instagram reach of 60 million during Christmas 2023, highlights its robust digital marketing strategy. Additionally, the café received over 200,000 DMs for bookings during the Christmas celebration, showcasing its strong customer engagement.

Vivek Sharma, Founder and CEO of Café Wink, commented on the expansion plans, saying, “Our journey over the past 13 years has been marked by dedication to quality and consistency. This expansion is a pivotal moment for Café Wink as we aim to scale our operations and brand presence. We are confident that our commitment to excellence will drive us to new heights, transforming Café Wink into a household name nationwide. Our vision is to build a legacy that lasts a century, setting new benchmarks in the F&B industry.”

Cafe-Wink: The Next Big Thing in Franchising?

Café Wink’s franchise offers a lucrative business opportunity. The estimated capital expenditure for establishing a 2000 square foot outlet is approximately ₹1.5-2 crores. With a projected payback period of 18 to 24 months, this venture presents a significant return on investment. Café Wink’s current annual revenue stands at ₹7 crores, and with the addition of new outlets, this figure is expected to quadruple, underscoring the brand’s immense growth potential.

Franchise partners will receive Complete handholding from Café Wink, including assistance with site selection, store setup, training, and marketing. Additionally Cafe Wink is also coming up with FOCO, franchise model, an interesting opportunity for people with established business, who don’t want to get involved but still, enjoy superior returns.

Target Market and Financial Viability

Café Wink targets a broad demographic, ranging from 15 to 50 years old, appealing to young professionals, families, and food enthusiasts who appreciate high-quality, flavorful meals in a relaxed setting. The café also offers a breakfast menu, catering to those seeking fresh and light morning options. With an average bill value of ₹800 per customer, the café’s pricing strategy positions it well within the mid-range market, offering excellent value for money. Café Wink’s omni-channel presence, with 60-65% dine-in and 35-40% delivery, further enhances its market reach and brand visibility.

Recognition and Market Positioning

Café Wink has been recognized by top media companies such as Times Now, Business Insider, Curly Tales, LLB, SO Delhi, NDTV, Zee News, and India.com. The café’s premises have also been used for multiple ad shoots, including an Uber ad shoot in 2022, enhancing its brand visibility. This extensive media recognition and strategic use of the café space highlight Café Wink’s strong market positioning and brand appeal.

Future Vision and Strategic Innovation

Rohit Singh, Founder BBFT, Says “Cafe Wink isn’t just a cafe; it’s a culinary legend in the making. We’re thrilled to partner with a brand that has defied industry norms for 13 years. While many F&B ventures are fleeting, Cafe Wink is building a legacy. Their proven track record of profitability, coupled with record-breaking numbers, makes them a goldmine for investors. We’re not just bringing Cafe Wink under the BBFT umbrella; we’re investing in a century-long success story. Get ready to witness the next big thing in franchising”

Conclusion

Café Wink’s strategic partnership with BBFT represents a significant milestone in its expansion journey. This collaboration will redefine the café experience across Delhi NCR, bringing Café Wink’s renowned culinary delights to a broader audience. With BBFT’s expertise and Café Wink’s commitment to quality, this expansion marks a new chapter of growth and success in Delhi’s competitive F&B landscape. The future looks promising for Café Wink as it continues to set new standards in the industry, offering compelling opportunities for investors and franchise partners alike.

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