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Category: BBFT Success Story

The BBFT Success stories serve as compelling testimonies to BBFT’s expertise, creativity, and transformative impact on its clients’ businesses, offering concrete examples of the strategic prowess and tangible results that BBFT consistently delivers. For potential clients seeking insight into BBFT’s capabilities and track record, these success stories serve as invaluable resources, illuminating the depth of BBFT’s contributions and the potential benefits of partnering with them

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BBFT Success Story Brand Stories Industry Story

Inside The Big Chill Café: A ₹100 Cr Brand That Broke All the Rules


Delhi’s most iconic café grew into a cult brand by breaking every rule in the book. Here’s the blueprint—and the opportunity it reveals for smart F&B investors.

From Rwanda to Delhi: A Love Story That Birthed a Legacy

The Big Chill wasn’t born out of a business plan—it was born out of a love story. Founders Aseem Grover and Fawzia Ahmed met while working in Rwanda, he with the UN peacekeeping forces and she visiting family. Their shared dream of building something meaningful led them back to Delhi, where they opened the first Big Chill Café in East of Kailash in 2000. With no background in F&B, what they brought instead was clarity of vision, global taste, and a deep personal commitment to creating a space people would fall in love with—just like they had with each other.

The Café That Quietly Took Over Delhi

In the heart of South Delhi, back in 2000, The Big Chill Cafe opened its first outlet with no PR buzz, no celebrity launch, and no funding round. Yet today, it is arguably one of India’s most recognisable homegrown café brands—racking up an estimated ₹100–120 crore in annual revenue through just 10 self-owned outlets, all located in NCR.

It didn’t grow fast.
It didn’t franchise.
It just became unforgettable.

In a market where scale is often the priority, The Big Chill chose intimacy over expansion. And won.

How Big Chill Cracked the Code of Sustainable, Profitable Growth

1. Brand That Feels Like a Memory

Everything—from the old-school Hollywood posters to the mint-colored walls—makes you feel something. And that’s by design. Emotional branding is why they have 60-minute wait times on weekends even after 20+ years in business.

2. Menu That Makes You Come Back

They’ve kept their core items unchanged for years. Why? Because the Penne Vodka, Chicken Lasagna, and Mississippi Mud Pie have become rituals for customers. This consistency has led to one of the highest repeat customer rates in the Delhi NCR casual dining market.

3. Low Operational Complexity, High ROI

With no franchising, The Big Chill has full control over operations and margins. Estimates suggest EBITDA margins upwards of 22–25%, compared to the industry average of 14–18% in casual dining. Their controlled menu, low marketing spends, and real estate strategy (leasing vs. owning) keep costs in check.

4. Scarcity Built Demand

In 20+ years, they’ve only expanded to around 10 outlets. The result? A line outside every café and a sense of exclusivitythat keeps brand equity sky-high.

The Investor Takeaway: What Big Chill Teaches Us About Building F&B Gold

  • Quality Scales Better Than Quantity
    Big Chill proves that a high AOV (average order value) with high repeat rates can be more profitable than high footfall alone.
  • Brand Equity > Hype
    The café’s cult following hasn’t been built on advertising, but on trust. That’s a better long-term moat than any influencer campaign.
  • Franchising Done Right Can Replicate This Magic
    While Big Chill didn’t franchise, its model offers critical insight: a brand with clear positioning, consistent quality, and emotional appeal can be scaled profitably through franchising—if done the right way.

The Big Chill Blueprint — And How BBFT Helps Investors Tap Into the Next One

Not every brand can be The Big Chill. But there are many early-stage F&B brands today with similar potential—if paired with the right investor and franchising strategy.

At BBFT, we specialise in identifying, curating, and scaling the next wave of high-potential F&B brands. From discovery to deal structuring, location scouting to post-launch support—we help you build F&B assets that don’t just look good on paper, but create real, lasting value.

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BBFT Success Story Franchise stories

The Best Franchise Opportunities in the Indian Food Industry in 2025

India’s Food Franchise Gold Rush in 2025

India’s organized foodservice market—now over ₹4 trillion—continues to surge at a 12–15 % CAGR, fueled by rising incomes, urban lifestyles, and an appetite for novel dining experiences. For investors seeking strong returns with managed risk, franchising remains the fastest track: proven concepts, built-in brand equity, and break-even often within 18–30 months. Below are seven hand-picked franchise opportunities that combine vibrant brand stories with robust unit economics.

ATE (Altogether Experimental)

ATE is more than a café—it’s a canvas of culinary creativity. Founded by restaurant strategist Vicky Mandal and pastry artisan Anukriti Anand, ATE fuses Australian brunch vibes with global flavors, rotating 20–30 % of its menu seasonally—from Choccy Chip Banana Bread Pancakes to Soba Noodle & Teriyaki Bowls—to keep guests coming back for fresh experiences .

  • Investment & Format:
    • Boutique (1,000 sq ft): ₹70–80 L → 40–45 % ROI
    • Flagship (1,800+ sq ft): ₹1–1.25 Cr → 60–65 % ROI
  • Payback: ~24 months
  • AOV: ~₹1,000
  • Model: FICO (brand-managed operations, EBITDA-sharing)
  • Footprint: 2 live outlets (Saket & Safdarjung) + 2 in pipeline (Gurgaon, GK)

Sheikh Chang Singh

In 2020, Akshay Sharma and Karan Chachra launched a QSR that marries shawarma, momos, rolls, kebabs, and biryanis under one roof—hence the name. A centralized kitchen guarantees 18–20 % EBITDA margins and menu consistency across all outlets. Despite pandemic headwinds, the brand now counts 15 live locations (3 COCO, 12 FOFO), with five more set to open this quarter .

  • Investment: ₹18–25 L
  • Payback: 15–18 months
  • AOV: ₹350
  • Royalties: 5 % + 2 % marketing
  • Footprint: 20+ agreements signed, targeting Delhi NCR, Jaipur, and Delhi–Punjab highway corridors

Tan Coffee

Tan Coffee’s rise from three outlets to eleven in just 1.5 years epitomizes India’s specialty-coffee surge. Founders Nishant Mittal and Shivank Verma blend artisanal brews with in-house Continental, Italian, and Mexican dishes, achieving 25–30 % EBITDA and ₹950–1,000 AOV across Delhi, UP, Hyderabad, Raipur, and Punjab. Four more outlets are in the pipeline .

  • Investment: ₹75–80 L
  • Payback: ~24 months
  • Footprint: 11 live outlets; 4 upcoming
  • Model: FOFO (company-operated, EBITDA-sharing)

Café Wink

An East Delhi icon since 2011, Café Wink grew from a 40-cover outlet to a social-media phenomenon—5 million+ guests, 50 K Instagram followers, and a 4.4 Zomato rating. Its Italian-inspired crepes, coffees, and desserts generate ₹7 Cr / yr per outlet at ₹1,300–1,500 AOV.

  • Investment: ₹1.5–2 Cr (2,000 sq ft)
  • Payback: 18–24 months
  • Model: FOCO (franchise-operated, EBITDA-sharing)
  • Footprint: 1 live (Anand Vihar) + 3 pipeline (Noida, Dwarka, Gurgaon) .

Wakhra Swaad

Chef Arjun Thakkar and co-founder Ravi Bajaj revived authentic dhaba cuisine with modern operations, translating century-old recipes into dishes that resonate with today’s urban diners. With ₹80–90 L capex, 9–10 % royalty, and 40–50 % ROI p.a., franchisees break even in 18–24 months.

  • Investment: ₹80–90 L
  • Payback: 18–24 months
  • ROI: 40–50 % p.a.
  • AOV: ₹700–2,500 per ticket
  • Footprint: 4 COCO + 1 FOFO outlets

Tribal Brew

Tribal Brew’s “coffee on-the-go” kiosks source micro-lot beans from a 90-year-old estate, delivering bean-to-cup freshness at ₹200–250 AOV. At ₹20 L capex and EBITDA-sharing, franchisees break even in 18–24 months.

  • Footprint: 2 COCO outlets (Bengaluru); 4 pipeline (Sarjapur, Church St., JP Nagar, Mysore)
  • Model: FOCO (franchise-operated, EBITDA-sharing)

Dhaba Estd. 1986

A legacy of Punjab’s highway cook-shacks, Dhaba Estd. 1986 brings Butter Chicken and Amritsari Kulcha into 2,000–3,000 sq ft venues. With ₹1–2 Cr capex, 7 % royalty, and ₹300–400 AOV, franchisees achieve break-even in 12–24 months across 22 outlets nationwide .

Indus Flavour

Indus Flavour, founded in 2011 in GTB Nagar, New Delhi, has built its following on 100 % pure-vegetarian, Indo-fusion menus—think Butter Paneer Pizza and Makhani Pasta—that appeal to youth and families alike . Its vibrant, modern décor and innovative dishes position it strongly in the vegetarian casual-dining segment.

Franchise Metrics:

  • Investment Range: ₹2–2.5 Cr per outlet (including ₹40 L franchise fee)
  • Royalty: 9 % of sales
  • ROI / Payback: 40–45 % ROI; ~18–24 months payback
  • AOV: Approx. ₹400–500 per customer
  • Footprint: Multiple Delhi-NCR outlets; planning pan-India expansion
  • Support: End-to-end site analysis, training, operations SOPs, and marketing guidance

Cafeteria & Co

Context & USP: Cafeteria & Co (est. 2018, New Delhi) brands itself as a “flavour-packed adventure” café with a global-fusion menu—from prawn pizzas to German chocolate shakes—set within stylish 4,000–5,000 sq ft spaces that accommodate casual dining and events .

Franchise Metrics:

  • Investment: ₹4–5 Cr CapEx including ₹40 L franchise fee
  • Royalties: 7–9 % of monthly sales
  • Payback: 12–24 months
  • AOV: ₹500–600 per visit
  • Footprint: 5 outlets in Delhi-NCR

Echoes

Echoes is India’s first multi-cuisine café concept operated by deaf and mute staff, delivering social impact alongside Fusion-global menus in warm, inclusive environments of 1,200 sq ft+ . This “bean-to-cup” model sources premium coffee and pairs it with comfort-food dishes, creating a feel-good dining experience.

Franchise Metrics:

  • Investment: ₹50–80 L initial CapEx (includes fit-out & equipment)
  • Royalties: 8 % of sales
  • Payback: ~18–24 months
  • AOV: ₹300–400 per customer (coffee + snack)
  • Footprint: Planning pan-India expansion; territory sizes 1,200 sq ft+

Peter Rabbit Coffee Roasters

Founded in 2023 in Chandigarh, Peter Rabbit Coffee Roasters bridges artisanal coffee and fresh, in-house food—with breads, sauces, and pastries made on-site for unmatched freshness—targeting health-conscious urban consumers .

Franchise Metrics:

  • Investment: ₹1–1.25 Cr CapEx (franchise fee included)
  • Royalties: 8 % of sales
  • Payback: 24–30 months
  • AOV: ₹1,100 per customer
  • Footprint: 3 COCO outlets (Elante Mall & Sector 7 Chandigarh; Mohali)



Investors targeting ₹50 L–₹1 Cr franchises can tap into these seven dynamic concepts—each with proven unit economics, clear ROI paths, and strong consumer appeal—poised to thrive in India’s ₹4 Tn+ foodservice marketplace.

Next Step: Contact BBFT’s franchise advisory team for detailed term sheets, territory mapping, and a personalized investment roadmap for 2025.

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BBFT Success Story Franchise stories Industry Story

5 Steps to Owning a Profitable Food Franchise in India (Without Running It Yourself)

India’s food and beverage industry is undergoing a massive shift. From premium cafés to scalable QSRs, branded outlets are taking over high-street real estate — and smart investors are getting in early.

But here’s the twist: you no longer need to operate a restaurant to profit from one.

Thanks to the Company-Operated Franchise Model, you can now own a branded outlet while the brand handles the entire operation. At BBFT, we specialize in connecting investors with such models — where you bring the capital, and the brand brings the execution.

Let’s break down how to enter this space, smartly and strategically:

1. Define Your Investment Appetite and Involvement Level

Start with clarity. Are you looking to invest ₹30–70 lakhs in a high-efficiency QSR or ₹1 Cr+ in a flagship café or casual diner?

This first step helps filter the right brand, location, and model for your goals. Whether you’re diversifying across asset classes or building an F&B-specific portfolio, your investment style should guide the structure — not the other way around.

2. Choose the Right Brand with a Proven Company-Operated Model

Not all franchise brands operate equally. Some expect you to run the outlet; others — like the brands we work with — handle it entirely themselves.

What you want:

  • Brands with successful existing outlets and replicable SOPs  
  • Full-stack company-operated model (staffing, sourcing, training, operations)  
  • Transparent communication, regular reporting, and investor-aligned incentives  

This is where BBFT steps in. We’ve vetted dozens of F&B concepts to shortlist only those with long-term, scalable, investor-friendly systems.

3. Understand the Commercial Structure Clearly

Numbers don’t lie — but sometimes they get buried in brochures. We make sure you know:

  • – The full CapEx breakdown (setup cost, brand fees, interiors)  
  • – ROI structure (monthly returns, revenue share percentages, payouts)  
  • – Breakeven timelines and long-term yield potential  
  • – Exit options — resale, transfer, or brand-led buyback  
  • You’re not just investing in a store. You’re building a yield-generating asset with predictable cash flows.

4. Secure the Right Location — or Let the Brand Do It

In F&B, real estate matters — a lot. But that doesn’t mean you have to scout malls or negotiate leases yourself.

Many brands take the lead, identifying, vetting, and finalizing sites based on footfall, rental viability, and brand fit. Whether you have a space in mind or need help finding one, you should ensure that the economics work — not just the aesthetics.

5. Let the Brand Launch, Operate & Scale

Once the paperwork’s done and the funds are deployed, the brand takes over:

  • Store design and buildout  
  • Hiring and training of staff  
  • Daily operations, inventory, vendor management, quality control  
  • P&L management and return disbursement  

You stay informed, not involved. Regular reporting ensures visibility — and peace of mind.

Final Thought: You Own the Asset; They Run the Business.

Franchising isn’t what it used to be. With today’s investor-first models, you can own high-performing food outlets without managing staff, chasing vendors, or worrying about day-to-day execution.


Ready to explore F&B franchise investment opportunities?

At BBFT, we help HNIs and serious investors tap into India’s fast-growing F&B ecosystem through fully operated, investor-aligned models. You focus on returns. We handle the rest.
📞 Let’s talk — we’ll walk you through live deals, real returns, and India’s top-performing brands.

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BBFT Success Story Franchise stories

Seizing India’s F&B Gold Rush: Food Franchise opportunity in India

India’s organized foodservice sector has surpassed the ₹4 trillion mark, fueled by rising incomes, urbanization, and an evolving taste for both convenience and culinary experiences. Over the next five years, analysts project the market will expand at a 10–12 % CAGR, transforming everything from quick-serve cafés to premium dining concepts into high-growth opportunities. Franchising lets investors plug into this momentum with proven models—reaping 18–30 month break-evens, strong unit economics, and built-in brand equity—while capitalizing on established supply chains and marketing engines.

1. ATE (Altogether Experimental)

ATE blends Australian brunch vibes with global flavors, inventive desserts, and specialty coffee. Co-founders Vicky Mandal (restaurant consultant) and Anukriti Anand (pastry chef) rotate 20–30 % of their menu seasonally—from Choccy Chip Banana Bread Pancakes to Soba Noodle & Teriyaki Bowls—keeping the experience fresh and community-focused.

Franchise Metrics:

  • Formats & Investment:
    • Small (1,000 sq ft): ₹70–80 L → 40–45 % ROI
    • Large (≥1,800 sq ft): ₹1–1.25 Cr → 60–65 % ROI
  • Payback: ~24 months
  • AOV: ~₹1,000
  • Profit Model: EBITDA-sharing
  • Footprint: 2 live stores (Chandigarh, Golf Course Ext.) + 2 in pipeline (GK, Noida)

2. Sheikh Chang Singh

Founded in 2020 by Akshay Sharma and Karan Chachra, Sheikh Chang Singh’s name—“Sheikh” for shawarma & falafel, “Chang” for rolls & momos, “Singh” for kebabs & curries—captures its 85-item fusion menu. A centralized kitchen ensures consistency, even as the brand scales rapidly across Delhi NCR, Jaipur, and highway corridors.

Franchise Metrics:

  • Investment: ₹18–25 L
  • Payback: 15–18 months
  • AOV: ₹350
  • EBITDA Margins: 18–20 %
  • Royalties: 5 % + 2 % marketing fee
  • Footprint: 15 live outlets; 5 more opening this quarter

3. Tan Coffee

Since 2018, Nishant Mittal and Shivank Verma have grown Tan Coffee from 3 to 11 outlets in 18 months, offering an extensive beverage menu alongside in-house Continental, Italian, and Mexican dishes. Their minimalist interiors and outdoor seating have made it a go-to specialty café across Delhi, UP, Hyderabad, Raipur, and Punjab.

Franchise Metrics:

  • Investment: ₹75–80 L
  • Payback: 24 months
  • AOV: ₹950–1,000
  • EBITDA Margins: 25–30 %
  • Footprint: 11 live outlets; 4 more in pipeline
  • Profit Model: EBITDA-sharing

4. Wakhra Swaad

Launched in 2016 by Chef Arjun Thakkar and Ravi Bajaj, Wakhra Swaad reinterprets North Indian dhaba cuisine with modern techniques. Drawing on age-old family recipes, it delivers consistent, bold flavors across its outlets.

Franchise Metrics:

  • Footprint: 4 COCO outlets + 1 FOFO outlet
  • Investment: ₹80–90 L
  • ROI: 40–50 % p.a.
  • Payback: 18–24 months
  • Average Ticket Size: ₹700–1,500 (couples), ₹1,500–2,500 (families)
  • Royalties: 9–10 % of sales

5. Tribal Brew

Tribal Brew brings bean-to-cup freshness on the go, sourcing micro-lots from a 90-year-old family estate and serving them through compact urban kiosks. Its sustainable, transparent approach appeals to busy professionals seeking quality coffee quickly.

Franchise Metrics:

  • Model: FOCO
  • Investment: ₹20 L
  • Payback: ~18–24 months
  • AOV: ₹200–250
  • Profit Model: EBITDA-sharing
  • Footprint: 2 COCO outlets (Bengaluru); 4 new in pipeline (Sarjapur, Church St, JP Nagar, Mysore)

6. Café Wink

Since its founding on September 1, 2011, Café Wink has evolved from a modest takeaway outlet into one of East Delhi’s most Instagram-worthy cafés. Over the past 13 years, it has served more than 5 million customers, maintained a 4.4 Zomato rating, and built a 50,000-strong Instagram following with a 60 million-reach campaign during Christmas 2023.

Franchise Metrics:

  • Investment: ₹1.5 – 2.0 Cr for a 2,000 sq ft outlet
  • Payback Period: 18 – 24 months
  • Average Order Value (AOV): ₹1,300 – 1,500 per customer
  • Annual Revenue: ~₹7 Cr per outlet
  • Footprint: 1 live outlet (Anand Vihar) + 3 in pipeline (Noida, Dwarka, Gurgaon)
  • Profit Model: FOCO (Franchise Owned, Company Operated) with EBITDA-sharing 

Your Next Move – Connect with BBFT

Ready to capitalize on India’s fastest-growing café and QSR concepts—brands that deliver 40–65 % annual ROI and break even 18-24 months? Partner with BBFT today to secure your exclusive territory in ATE’s trendsetting experiential cafés, Sheikh Chang Singh’s fusion QSR network, Café Wink’s premium Italian outlets, Tan Coffee’s specialty brewhouses, Wakhra Swaad’s modern dhabas, or Tribal Brew’s on-the-go kiosks—each vetted for robust unit economics and rapid scale. Submit your inquiry now to receive our Investor Prospectus, reserve your franchise rights, and start earning from day one.

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BBFT Success Story Franchise stories

Brewing Ambition: NBC’s Journey to a $2.3 M Pre‑Series A Round || A BBFT‑Fueled Growth Story

Nothing Before Coffee (NBC) first opened its doors in Jaipur in 2017, offering freshly brewed, mass‑premium coffee at prices as low as ₹100. Within six years, it had captivated urban drinkers and sold over Ten million cups, growing to 84 outlets across twenty‑six cities. From Jaipur  to Porto in Portugal, NBC’s rapid rise never felt accidental—it was a result of a compelling brand promise, data‑driven site choices, and the right strategic partners.

A Fresh Infusion of Capital

Earlier this year, NBC secured a $2.3 million pre‑Series A round led by Prath Ventures, valuing the company at $6.26 million. Rather than merely topping up cash reserves, NBC’s leadership views this investment as a cornerstone for their next chapter. Funds will be allocated to:

  • Tier II/III Expansion: Building on underserved markets revealed by internal analytics.
  • Tech Upgrades: Implementing AI‑based tools to refine site selection and optimize store performance.
  • Menu Innovation: Scaling bestseller items like the signature “Shrappe” shakes and experimenting with seasonal offerings.

Co‑founder Akshay Kedia reflects, “This round isn’t just about capital—it’s a vote of confidence in our mission to make quality coffee an everyday luxury for every Indian.”

From Eight Stores to Seventy‑Five: The BBFT Edge

While NBC’s in‑café experience and product innovation won customer loyalty, BBFT’s strategic storytelling and market analysis quietly amplified NBC’s investor visibility. In early coverage, BBFT explored how NBC balanced affordability with a premium feel—serving a broad menu of over a hundred beverages at ₹100–₹240—and how this pricing strategy enabled a 48 percent repeat rate. By sharing bespoke coffee market heatmaps and consumer‑trend snapshots, BBFT helped NBC’s leadership pinpoint ideal zip codes for new outlets, reducing site‑scouting time by nearly a third.The collaboration reached a new milestone when NBC opened its first international café in Porto, Portugal

Rohit Singh, Founder and CEO of BBFT, recalls, “Joining NBC’s journey as an accelerator has been incredibly rewarding. When they first approached us, they had just eight outlets. By tapping into our investor network and guiding their fundraising, we helped them grow to 84 locations in just two years—and then celebrate a successful exit in record time.”

Brewing the Next Chapter: Innovation and International Footprints

With $2.3 million now fueling their ambitions, NBC plans to open over 150 outlets by 2026, particularly in Tier II and III towns where coffee access remains limited. Technological enhancements—such as mobile pre‑ordering and AI‑powered loyalty programs—are set to roll out later this year. Meanwhile, NBC’s first European café in Porto signaled its readiness for global expansion.

Conclusion: From Cup to Capital, a Recipe for Success

Nothing Before Coffee’s $2.3 million pre‑Series A raise is more than a financial milestone—it exemplifies how a strong product, guided by market intelligence and backed by strategic partnerships, can scale rapidly. By aligning NBC’s consumer insights with BBFT’s franchise expertise and investor network, the brand transformed from an eight‑store startup into a coffee powerhouse on track for eighty four. For F&B entrepreneurs and investors alike, this story offers a clear lesson: when innovation, data, and collaboration come together, the results can be truly transformative.

If you’re ready to unlock similar growth for your F&B venture, explore how BBFT’s strategic partnerships can help you connect with the right investors and optimize your expansion blueprint.

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BBFT Success Story Franchise stories

ATE x BBFT|| Where Coffee Meets Creativity|| A Franchise Opportunity Like No Other

ATE—Altogether Experimental—isn’t just a café; it’s a movement. Founded by visionary duo Vicky Mandal, a turnkey restaurant consultant and pastry maestro Anukriti Anand, ATE blends Australian brunch vibes with global flavors, inventive desserts, and specialty coffee. Now, partnering with BBFT, a leading F&B franchise aggregator, ATE is set to bring its unique “community-first” experience to cities nationwide.

A Vision Birthed by Culinary and Creative Expertise

Vicky, a turnkey restaurant consultant , envisioned a space where coffee experimentation and design thinking come together. His co-founder, Anukriti, honed her skills at IHM Pusa and The Oberoi’s pastry kitchen, developing a flair for innovative desserts and seasonal dishes. Together, they’ve cultivated ATE as a place that is “more than just a café,” in Vicky’s words, “but a hub where people can explore new flavors, find community, and experience creativity firsthand.”

Why ATE Stands Out: A Menu That Never Sleeps

Forget static menus in an industry increasingly reliant on frozen and proprietary food items. ATE sets itself apart by preparing the majority of its raw materials in-house, ensuring freshness and authenticity in every dish. Its offerings evolve every few months, with 20–30% of dishes rotating seasonally to keep the experience exciting. From the Choccy Chip Banana Bread Pancake layered with coffee mousseline to the Twice Baked Mushroom, Truffle & Cheese Croissant, ATE’s menu is a bold blend of global inspirations. Standout staples like the Mediterranean Millet Buddha Bowl and the Soba Noodle & Teriyaki Bowl satisfy health-conscious diners, while indulgent specialties such as the Butterscotch Latte and Hazelnut Praline Latte delight those with a sweet tooth. This unwavering commitment to culinary reinvention underscores ATE’s mission to remain future-proof and relevant in a fast-evolving food landscape.

The ATE Advantage: Premium, Rapid, and Transparent

ATE’s partnership with BBFT highlights a range of advantages that set the brand apart. With an average per-cover (APC) above INR 1000, franchise partners have the potential to achieve strong revenue streams in a relatively short span. Behind the scenes, a dedicated project management team ensures a quick turnaround from scouting locations to launching a fully operational café. Every store upholds standardized operations, supported by centralized human resources and a culture of transparency, allowing investors to confidently align with ATE’s values and quality standards.

Rohit Singh, Founder and CEO, BBFT added “You know your game is right when you have absolute clarity on your target audience. Altogether Experimental (ATE) resonates with the next generation, giving them a strong and enduring market position. As a new-age coffeehouse with a niche in artisanal baking and a devoted cult following, ATE is redefining the café experience. With BBFT’s expertise in scaling visionary F&B brands, this collaboration marks the beginning of a transformative journey in experiential coffee culture and artisanal baking.”

FICO Model: A Pathway to Financial Freedom

ATE’s growth hinges on its FICO (Franchise Invested, Company Operated) model, offering an investment range of INR 70–80 lakhs with an EBITDA of 20–25% and a payback period of about two to two and a half years. In this setup, the franchisor manages all daily operations—from staffing to menu engineering—relieving investors of the operational burdens typically associated with F&B ventures. It’s a streamlined route to profit and brand building, ensuring that each new outlet maintains the café’s signature atmosphere and service quality.

Future-Proofing Brunch Culture

ATE’s dedication to staying ahead of the curve is rooted in cutting-edge coffee techniques, modern architecture, and a global culinary outlook. By frequently updating its menu and collaborating with like-minded brands, the café cultivates an ever-evolving experience that resonates with Gen Z, families, and foodies alike. This approach not only drives steady footfall but also cements ATE’s position as a lifestyle destination rather than a mere dining spot.

Vicky sums it up best: “We’re not just expanding a business; we’re growing a community that thrives on experimentation, creativity, and genuine human connections. Partnering with BBFT allows us to bring this vision to more cities without compromising on quality or originality.”

The Road Ahead

With its forward-thinking menu, efficient franchise model, and unwavering commitment to transparency and standardization, ATE stands ready to reshape how people experience all-day brunch. Each new outlet promises the same eclectic menu, vibrant ambiance, and communal ethos that made ATE a beloved spot in New Delhi. For investors seeking a well-structured opportunity in the thriving F&B industry—and for diners craving an immersive café experience—ATE’s partnership with BBFT signals a bold new chapter in India’s brunch revolution.

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BBFT Success Story Franchise stories

BBFT Accelerates Sheikh Chang Singh Expansion: 20+ Outlets Signed in 3 Months, 15 to Launch in the Next 6 Months

In a move set to redefine the quick-service restaurant (QSR) landscape, BBFT—Building Brands For Tomorrow—has taken a giant leap in expanding one of the most dynamic F&B brands in India. With a firm focus on innovation and strategic growth, BBFT has successfully signed over 20 franchise partners for Sheikh Chang Singh and is on track to launch nearly 15 additional outlets over the next three to six months.

A Brand Built on Vision and Resilience

Founded in 2020 by visionary entrepreneurs Akshay Sharma and Karan Chachra, Sheikh Chang Singh rapidly emerged as a game changer in the QSR space. What began as a modest 200 sq. ft. outlet in Hauz Khas, New Delhi, quickly transformed into a powerhouse brand known for its distinctive blend of flavors. The very name—Sheikh for shawarma and falafel, Chang for rolls and momos, and Singh for kebabs, curries, and biryani—captures the essence of an all-encompassing menu that caters to every palate.

Despite the challenges posed by the global pandemic, the brand’s robust operational model and centralized kitchen approach have ensured not only survival but remarkable success. By preparing food centrally, Sheikh Chang Singh guarantees consistency and quality across all outlets, setting a new benchmark for the industry.

Strategic Expansion Across Key Regions

BBFT’s latest milestone is a testament to its strategic vision. Over the past three months, the partnership has resulted in the signing of more than 20 franchise agreements, paving the way for a rapid rollout of new stores. These outlets will be strategically located in high-potential regions such as Delhi NCR, Jaipur in Rajasthan, and along key highway routes connecting Delhi to Punjab, Rajasthan, and Agra. This targeted expansion is designed to tap into bustling markets and drive sustained growth.

A Plug-and-Play Franchise Model That Delivers

At the heart of Sheikh Chang Singh’s success is its innovative plug-and-play model—a system that minimizes the time and effort required from franchise partners while maximizing operational efficiency. With investments ranging between 18-25 lakhs, franchisees benefit from a low-cost entry into the market, fast operational breakeven within 3-4 months, and meticulously defined processes and SOPs that simplify every aspect of day-to-day operations.

Moreover, the brand’s diverse menu of 85 food items—balanced between vegetarian and non-vegetarian options—ensures there is something for everyone, making it an attractive proposition for both food enthusiasts and investors.

Shourya, Head of Expansion at BBFT, explains:

“Sheikh Chang Singh is, without a doubt, the best QSR in the franchise industry today. Its all-inclusive menu, budget-friendly investment, and plug-and-play model set a new benchmark. With every process and SOP meticulously defined by the brand, our franchise partners can hit the ground running with minimal time investment. This streamlined, high-quality operational model makes Sheikh Chang Singh the ideal launchpad for anyone starting their franchise journey.”

The Road Ahead: Innovation and Consistency

As BBFT continues to drive this ambitious expansion, the future looks exceptionally promising. The centralized kitchen model ensures that every outlet delivers the same exceptional taste and quality, reinforcing the brand’s commitment to consistency and customer satisfaction. With strategic locations, a robust operational framework, and a visionary approach to franchising, Sheikh Chang Singh is poised to capture significant market share and become a household name in the Indian QSR industry.

For franchise investors, industry professionals, and F&B enthusiasts alike, this expansion represents a compelling opportunity to be part of a brand that is redefining the norms of quick-service dining. Stay tuned as BBFT and Sheikh Chang Singh set new standards of excellence and innovation in the franchise space.

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BBFT Success Story Franchise stories

Inside Peter Rabbit & BBFT’s Plan to Revolutionize Punjab’s Café Culture with Freshness, Flavor, and Innovation

The coffee culture in Punjab is evolving, and with it comes a growing appetite for authentic dining experiences. Yet, a key problem has remained—most cafés relied on frozen, proprietary food, leaving customers wanting more in terms of freshness and transparency. 

Peter Rabbit Coffee Roasters, known for its specialty coffee and inhouse fresh production, has identified this gap and partnered with Building Brands for Tomorrow (BBFT) to expand across Punjab and Himachal Together, they aim to redefine the region’s café experience by combining premium coffee with a live kitchen—offering what the Punjab market has been missing.

Bringing Freshness and Flavor to Every Plate and Cup

Founded in 2023 in Chandigarh, Peter Rabbit was born with a mission to serve artisanal coffee and freshly prepared wholesome meals, setting itself apart in a cluttered F&B space. 95% of the café’s food is made in-house at the base kitchen—from breads and sauces to cookies and pastries—ensuring a fresh, high-quality experience.

“At Peter Rabbit, we are committed to serving authentic flavors that speak for themselves,” explains Rishab, co-founder of Peter Rabbit. “We make everything fresh, so what you taste isn’t frozen—it’s real food, prepared right in front of you. Our coffee is no different, sourced directly from the estates of Coorg and Chikmagalur and brewed with care.”

Must try Menu Items

The café has already become a favorite destination for breakfast lovers and small-plate enthusiasts, offering dishes like the Avocado Moong Cheela and Parsley Cream Paccheri Pasta, as well as specialty beverages such as the Tiramisu Iced Latte and Royal Rocher Shake. These offerings not only delight the senses but also reflect Peter Rabbit’s focus on transparency through a live kitchen model.

 With an impressive lineup of artisanal desserts and in-house bakery items as well, Peter Rabbit offers something for every palate. This concept invites customers to observe their meals being prepared, turning hygiene and craftsmanship into part of the dining experience.

A Café that Engages All the Senses

Every detail at Peter Rabbit is thoughtfully curated to elevate the customer experience, from the banana-leaf light installations to the hand-crafted rabbit motifs and selfie points. The café also integrates manual coffee brews like Pour Over, AeroPress, and Cold Brew, ensuring that artistry and craftsmanship go hand-in-hand with every cup served.

“We’re not just selling coffee or food,” Rishab emphasizes. “We’re creating an experience where every dish tells a story, and every cup connects with the customer on a personal level. That’s what makes Peter Rabbit different.”

The focus on continuous innovation keeps Peter Rabbit ahead of market trends. Menu updates, new additions, and active social media campaigns ensure strong engagement with customers, making it more than just a café—it’s a community hub where people come to connect and unwind.

Growth Strategy: Expanding the Peter Rabbit Experience

The partnership with BBFT marks the start of Peter Rabbit’s ambitious expansion plans. Together, they are set to roll out 8-10 new outlets across Punjab and Himachal Pradesh, bringing Peter Rabbit’s winning formula of coffee, food, and ambiance to a larger audience leveraging both COCO (Company-Owned, Company-Operated) and FOCO (Franchise-Owned, Company-Operated) models.

Each café will offer the same signature elements—fresh food, artisanal beverages, and a vibrant ambiance—to maintain consistency in the unique experience Peter Rabbit offers to the market. The investment required for a typical 1,000 sq ft outlet stands at INR 80 lakhs, with a Cap-Ex breakeven period of 22- 24 months.

BBFT and Peter Rabbit: A Collaboration Shaping Punjab’s Cafe Culture

With Punjab’s café scene growing at a rapid pace, BBFT recognized the opportunity to introduce a fresh, unique concept to the region.

“Today’s customers aren’t just looking for a place to sit and sip—they want an experience,” says Rohit, founder of BBFT. “The market was saturated with cafés offering pre-prepared meals, which didn’t meet the expectations of discerning customers. Peter Rabbit brings a much-needed change with its fresh, live kitchen model—delivering exactly what Punjab’s evolving café culture needs, at just the right time.”

This collaboration embodies BBFT’s mission to shape the future of F&B by leveraging innovative concepts that cater to modern market demands.

Meeting the Market at the Perfect Time: Performance and Positioning

Peter Rabbit’s business model has already shown strong performance, with an average ticket size of INR 1,200 for two and monthly sales of INR 15-18 lakhs and an expected ROI of 23%. The café’s focus on quality, authenticity, and community building has earned it the Times Food & Nightlife Award 2024 for the best coffee in the tri-city region, 2nd time in a row.

The specialty coffee market in India has seen significant growth, with consumers moving toward personalized dining and high-quality brews. Punjab, in particular, is ready for this change, and Peter Rabbit’s in-house food and live kitchen model offer the perfect solution to meet evolving demands.

“Punjab’s café scene was waiting for something new,” says Rohit. “And with Peter Rabbit, we’re not just following trends—we’re setting them.”

Conclusion: A Journey Built on Quality, Creativity, and Community

As Peter Rabbit expands across Punjab with BBFT, the focus remains on building lasting connections through authentic experiences. With artisanal coffee, fresh food, and immersive spaces, the brand promises to redefine the café experience across the region.

For both Peter Rabbit and BBFT, this journey is about more than growth—it’s about creating spaces where people feel connected. And as the first café in Punjab to offer a live kitchen model, Peter Rabbit is ready to set a new standard for quality and transparency in the F&B industry.

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BBFT Success Story Franchise stories

Tan Coffee Opens Flagship Store in Connaught Place: A New Chapter in Delhi’s Speciality Coffee Scene

Tan Coffee continues to be a pioneer in India’s specialty coffee market, by announcing the launch of their flagship outlet in Connaught Place. This iconic location, alive with energy and steeped in history, serves as the perfect backdrop for the brand to share its passion for crafting exceptional brews and delicious food. Under the visionary leadership of founders Nishant Mittal and Shivank Verma, and in collaboration with BBFT (Building Brands For Tomorrow), Tan Coffee is making significant strides in its mission to redefine the Speciality coffee experience in India, showcasing impressive market positioning and strategic expansion.

A New Era of Flavor: Tan Coffee’s Signature Creations

With the launch of their flagship store, Tan Coffee is staying true to its core philosophy of continuous evolution and innovation, elevating the coffee experience by expanding their menu like never before.

Tan Coffee’s current menu boasts an impressive selection, ranging from specialty coffees, manual brews, specialty mocktails and a wide selection of innovative beverages like their Kerala Spiced Cappuccino, Tiramisu Latte, Pistachio Iced Latte, Strawberry Espresso Tonic, Basil Gimlets and many more, paired with 100+ gourmet fresh food options across cuisines like Italian, Mexican, Continental and American.

The New Addition

Staying true to their traditions while continuously evolving, Tan Coffee has also unveiled an array of new signature dishes. Their menu now boasts a Pan Asian section featuring comforting ramen bowls and flavorful Pad Thai noodles, perfectly complementing their popular Ema Datshi rice bowl. In the Italian section, alongside their signature wood-fired pizzas and pastas, they’ve added a delicious new lasagna to the lineup. For those with a sweet tooth, the signature in-house-made Lotus Biscoff cheesecake, is now paired beautifully with their latest creation—Flushed Croissants. Among these, the choco banana croissant stands out as a must-try.

Nishant Mittal, Co- founder, Tan Coffee added, “We’ve been dreaming of this day for a long time, and it’s finally here! Our flagship store is opening its doors, and we couldn’t be more excited. We’ve poured our hearts and souls into creating a space that’s both inviting and inspiring. Our new menu is a big deal — it’s more refined and diverse than ever. We can’t wait to share our love for coffee with Delhi

A Heritage Location

Connaught Place stands as Delhi’s most iconic and heritage-rich destination. Renowned for its stunning colonial architecture and lively atmosphere, this area is not just a shopping and dining hub; it’s a cultural landmark that attracts millions of visitors each year. With an impressive annual footfall exceeding 60 million, Connaught Place is a vibrant mix of both history and modernity, making it the ideal setting for Tan Coffee to establish its presence and connect with coffee enthusiasts across the city.The flagship outlet is strategically located in one of the busiest lanes of Connaught Place, directly across from the expansive 28,000 square-foot H&M outlet. This prime location witnesses a remarkable daily foot traffic of over 25,000 people, offering Tan Coffee a unique opportunity to engage with a diverse audience and cultivate a community of coffee lovers eager to experience what the brand has to offer. 

The Perfect Blend of Tradition and Modernity

As Tan Coffee opens its doors in the heart of Delhi, it artfully balances the charm of the area’s rich heritage with a fresh, contemporary twist on the coffee experience. 

At this flagship store, Tan Coffee combines a thoughtfully crafted ambiance—featuring warm, artisanal décor—with a focus on offering a coffee experience that delights both traditionalists and modern coffee enthusiasts. The interiors have been designed with a minimalistic and soothing approach, with an emphasis on subtle tones, while still maintaining a sense of aesthetic appeal. This careful balance creates a warm and cozy vibe, making it the perfect setting for customers to enjoy their coffee and food. The harmonious blend of ambiance and design ensures a welcoming atmosphere where guests can explore new flavors while soaking in the vibrance of the space.

An Investment with Strong Returns

Tan Coffee is not just about great coffee; it’s also an attractive business opportunity. With its unique positioning as an experiential specialty coffee and gourmet food brand, it offers an impressive payback period of around 20-24 months for investors with a net profit margin of 20-25%. With a capex investment of 60-70 lakhs, Tan Coffee provides a unique investment opportunity that blends passion with profitability. The flagship outlet in Connaught Place sets the stage for future growth and showcases the brand’s potential to deliver both a premium customer experience and robust financial returns. 

Rohit Singh, Founder and CEO of BBFT, highlights the brand’s strategic approach: “From day one, our focus has been on quality over quantity, ensuring that each new outlet delivers consistent returns and is a true representation of what Tan Coffee stands for. Launching in a landmark location like Connaught Place marks a significant opportunity for investors to partner with a brand that is not only poised for significant growth but also committed to setting new standards of excellence in the specialty coffee industry.

Conclusion

The launch of Tan Coffee’s flagship store in Connaught Place marks a pivotal moment for both the brand and the thriving coffee culture of Delhi. This flagship store will serve as a blueprint for future locations, embodying the brand’s core values of continuous evolution, exceptional coffee, and culinary delights—all while delivering an unparalleled customer experience against the backdrop of this historic location.


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BBFT Success Story

The biggest game changer in QSR is here: Sheikh Chang Singh;  Announces Expansion Plan, Partners with BBFT to Open 12 New Outlets.

Sheikh Chang Singh, a dynamic QSR brand founded in 2020 by Akshay Sharma and Karan Chachra, has announced an ambitious expansion plan in partnership with BBFT BBFT (Building Brands For Tomorrow). The brand plans to open 12 new outlets within this financial year cementing its position as a leading name in the Indian QSR landscape. The brand’s position and name is a combination of three parts: Sheikh (shawarma and falafel), Chang (rolls and momos), and Singh (kebabs, curries, and biryani), making it unique in the F&B market.

A Visionary Beginning

Established in September 2020, Sheikh Chang Singh began with a small 200 sq. ft. outlet in Hauz Khas, New Delhi. Despite the challenges posed by the pandemic, the brand turned a profit from its very first month. Founders Akshay Sharma and Karan Chachra, who are also directors of Mallu Farms, one of the best wedding venues in Delhi NCR, leveraged their extensive experience in hospitality to build a brand that quickly gained traction.

With a vision to capture major cities across India, Sheikh Chang Singh expanded within Delhi NCR in 2020. Their commitment to excellence in QSR is evident in their ability to collaborate with top minds in hospitality and create profitable franchise models even during challenging times.

Akshay Sharma, Co-founder, stated, “We have worked meticulously to create one of the best back-end operations that a QSR can have. By intentionally choosing some of the most scalable food items, we are now ready to expand across Delhi NCR and Punjab in the first phase, followed by a pan-India presence in the second phase, in collaboration with BBFT.”

Strategic Expansion and Investment Opportunities

Sheikh Chang Singh’s outlets, typically 200-250 sq. ft., are designed to optimize space with a 150 sq. ft. kitchen and the remaining area for seating. This model allows for lower rental costs, with 70% of business coming from deliveries. Notably, 40% of sales come from rolls, another 40% from momos, and the remaining 20% from other items. The investment required to open an outlet ranges from 18-25 lakhs, including deposits and working capital, making it an attractive opportunity for aspiring entrepreneurs. The brand enjoys gross margins of 60-63%, operational breakeven from 3-4 months, and capex breakeven in 15-24 months.

By partnering with BBFT, Sheikh Chang Singh aims to scale its operations and open 12 new outlets this financial year. BBFT’s expertise in franchising, expansion, building and strategic growth will play a crucial role in this expansion. The broad vision of the company is to make the franchise available at low cost with high profits.

Sheikh Chang Singh stands out as a brand with an unparalleled backend at this investment level,” says Rohit Singh, Founder and CEO of BBFT. “The brand addresses the critical gaps in quality, consistency, and variety that have long been missing in the F&B franchise market within this segment. We are fully prepared to expand Sheikh Chang Singh to a PAN-India level within this financial year.

Menu and Operational Excellence

Sheikh Chang Singh offers a diverse menu featuring 85 food items, including rolls, momos, curries, biryani, breads, and beverages. The menu is strategically composed of almost 50% vegetarian and 50% non-vegetarian items, catering to a wider audience and maintaining consistent sales year- around. Must-try items include Dubai Falafel, Chicken Shawarma, Chicken Kung Pao, Butter Chicken Roll, and Mushroom and Spinach Momo’s.

To ensure consistency and hygiene, all items are prepared at a central base kitchen, and supplied to outlets weekly. The brand currently operates three company-owned stores and six franchise stores across Delhi NCR. The “chef less” model ensures operational efficiency and consistency in food quality.

Comprehensive Menu Strategy for Market Dominance

The brand’s moat lies in its centralized kitchen, the variety in its menu, and it’s completely assembly line food production. Sheikh Chang Singh offers a wide variety of options under one roof: Sheikh includes shawarma and dips, Chang includes momos and rolls, Singh includes kebabs, biryanis, and curries. Customers get all these varieties with a consistent taste because of the centralized supply. This model ensures that rolls and momos can be consumed at any time of the day. A significant portion of their delivery orders, especially through platforms like Zomato and Swiggy, comes from an upscale market audience.

Conclusion

Sheikh Chang Singh is dedicated to setting new benchmarks for Indian QSRs, customer satisfaction, and community engagement. The brand’s focus on continuous innovation and sustainability ensures it remains a top choice for foodies. Akshay Sharma and Karan Chachra’s commitment to excellence in QSR is reflected in their mission to create a positive impact on customers, employees, and communities. With a proven track record and a strong vision for the future, Sheikh Chang Singh is poised for significant growth, making it a compelling opportunity for investors and franchise partners alike.

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