Nothing Before Coffee (NBC), India’s fastest growing coffee chain, inaugurated its third outlet in Bangalore’s vibrant Koramangala neighborhood. This strategic expansion was possible due to NBC’s commitment to providing exceptional coffee experiences to a wider customer base and BBFT’s expertise and mission, to solidify NBC’s position as Mass premium in India’s booming 4000 crore coffee market. With over 60 outlets in 26 cities, NBC is becoming a household name, in the affordable coffee segment in India,
Koramangala’s New Coffee Haven
Based on the Santorini Greece theme, this 1000-sqft cafe offers cozy indoor and outdoor seating with a diverse menu featuring over 100 meticulously crafted beverages. From classic cappuccinos to innovative thick shakes like the signature “Shrappe,” the menu promises to tantalize every taste bud and deliver a coffee experience like no other.
“Our vision is simple: to become the world’s go-to destination for coffee lovers,” says Akshay Kedia, Co-founder and CMO of NBC. “From Day 1, NBC is on a mission to change the consumer coffee landscape in India, where we plan to deliver this aspirational product with affordability, and make freshly brewed coffee more accessible and part of people’s everyday life.”
Strategic Partnership Fuels Growth
NBC’s success is fueled by a strategic partnership with Building Brands for Tomorrow (BBFT), the leading consulting firm specializing in restaurant franchising and startup growth. BBFT’s market knowledge and investor network have been instrumental in scaling NBC at this rate with international foothold, with recent inaugurations in Porto, Portugal
“NBC offers a unique value proposition,” emphasizes Akshat Patni, Franchise Partner, Koramangala outlet. “The reason we choose Koramangala for our outlet, was the predominant footfall in the area, Koramangala is the hub for PG’s for all the nearby students and office goer’s, because of the value proposition, NBC will become an instant hit in the Koramangala and will become the go to coffee place for the residents.
Franchise Opportunity
Looking to Invest in the Booming Coffee Market of India, NBC remains committed to its vision of becoming the go-to destination for coffee aficionados, both domestically and internationally. With the Aim to open 400 outlets by the end of 2026 and a proven track record of success, coupled with a robust franchise model requiring investment of 35-40 lacs for a 500 Square feet outlet, with a payback of 18 months to 2 years and minimal operational involvement from investors, NBC franchise is perfect for partners and investors seeking entry into the lucrative coffee industry.
