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How is Nothing Before coffee Disrupting the India Coffee QSR market.

Nothing Before Coffee (NBC), India’s fastest-growing coffee chain, has expanded to 29+ cities with over 60+ outlets in just six years.

NBC Nothing Before Coffee


Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm.

In a fiercely competitive market, how has NBC managed to thrive while other giants struggle? Nothing before coffee believes  in educating people about the difference between quality brewed and household coffee brew. Indians have settled long for powdered coffee beverages, unaware of the true taste of freshly brewed coffee.

The business Model of NBC:

NBC positions itself as a mass-premium brand, offering high-quality brewed coffee at affordable prices, bridging the gap between powdered and premium brewed coffee. With over 80 beverages priced between ₹100 and ₹240, as well as a wide selection of quick bites under ₹240. Making them a perfect fit for anyone and everyone, who wants a cup of freshly brewed coffee, without a hole in their pocket. To achieve positive numbers, Nothing before coffee selects small ground floor properties, generally ranging from 400 to 800 sq ft, in a high footfall market, with good vicinity. Which gives them a repeat rate of 48%

The vision of the brand:

“As part of our expansion plan, by December 2024, we aim to establish a presence in additional cities across Maharashtra, Karnataka, Telangana, Madhya Pradesh, Punjab, and the Delhi NCR region with a sustainable growth strategy. We also have plans for international expansion,” said Akshay Kedia, Founder and COO of Nothing Before Coffee.” said Akshay Kedia, Founder and COO, Nothing Before Coffee


Nothing Before Coffee’s rapid expansion sets a precedent in India’s evolving coffee culture, amidst its dominance by chai. With expertise and strong partnerships, NBC has served over 6.5 million cups of coffee to more than 2.5 million customers. Enjoy a cup of freshly brewed coffee at your nearest Nothing Before Coffee outlet and stay tuned for our exciting journey ahead!

By Rohit Singh

Rohit Singh is the Founder-CEO of BBFT. He has been in this industry for about 10 years. And has consulted over 50 brands to make their vision a reality.

Rohit has consulted and created business models for start-ups founded by some of the biggest names in the industry like Kunal Shah (Founder of Cred), Asim Ghosh (ex-Vodafone India CEO), and Sahil Barua (Co-Founder Delivery), Gaurav Bhalotia (Flipkart Vice President Engineering).

Through a franchise distribution network, he has scaled brands from a single outlet to more than 50p+.

Rohit has not only done tremendous work for the brands, but he has also consulted more than 1000+ investors in a span of 6 years. He has envisioned and created business models for 50+ companies in various sectors like F&B, Beauty, Healthcare, Retail, etc.

Rohit is a Master’s in Business Administration from IIM Kozhikode and a Bachelor’s degree in Economics from the University of Delhi.

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