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Nothing Before Coffee

Nothing Before Coffee Franchise Expansion: A Brewing Success Story with BBFT

Nothing Before Coffee
NBC Nothing Before Coffee


Nothing Before Coffee (NBC), the emerging coffee chain, is poised to take the Indian coffee scene by storm. With over 35 stores already established and an ambitious expansion plan, NBC has partnered with Building Brands For Tomorrow (BBFT) to achieve its growth goals. In this blog post, we’ll explore how this collaboration is set to facilitate the rapid growth of Nothing Before Coffee’s franchise network across India.

The Vision of Nothing Before Coffee:

“At Nothing Before Coffee, we strive to provide an authentic and affordable coffee experience for all. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience,” said Akshay Kedia, Founder & COO of Nothing Before Coffee.

Current Success:

With a systematic approach, Nothing Before Coffee currently operates in eight states, boasting a network of 35 outlets strategically located within a radius of 3-4 kilometers in high footfall areas. These outlets span prominent cities like Delhi, Gurgaon, Hyderabad, Jaipur, Udaipur, Ahmedabad, Bhopal, Indore, Surat, Nagpur, Raipur, Kota, Bikaner, Ajmer, Jodhpur, Bhilwara, Bhilai, Raichur, and Ganganagar, among others.

The Expansion Plan:

In its ambitious expansion plans, Nothing Before Coffee aims to open over 50 stores across India within a span of 12 months. This move will bring the authentic coffee experience to a broader audience, filling a significant gap in the market for budget-friendly coffee brands.

The BBFT Partnership:

To achieve this monumental task, Nothing Before Coffee has teamed up with Building Brands For Tomorrow (BBFT). Rohit Singh, Founder and CEO of BBFT, expressed his enthusiasm, stating, “When I look at budget-friendly coffee brands in India, there’s not even a single market player, and it’s completely untapped. We are excited about this relationship and hopeful about a 360-degree expansion of Nothing Before Coffee in India.”


The Nothing Before Coffee franchise expansion is a testament to the brand’s commitment to bringing high-quality, affordable coffee to the masses. With the support of BBFT and a clear vision for growth, NBC is all set to become a household name in India’s coffee culture. Keep an eye on this dynamic partnership as it unfolds, and prepare to enjoy an even more convenient and delicious coffee experience in your city. Stay tuned for the exciting journey of Nothing Before Coffee!

By Rohit Singh

Rohit Singh is the Founder-CEO of BBFT. He has been in this industry for about 10 years. And has consulted over 50 brands to make their vision a reality.

Rohit has consulted and created business models for start-ups founded by some of the biggest names in the industry like Kunal Shah (Founder of Cred), Asim Ghosh (ex-Vodafone India CEO), and Sahil Barua (Co-Founder Delivery), Gaurav Bhalotia (Flipkart Vice President Engineering).

Through a franchise distribution network, he has scaled brands from a single outlet to more than 50p+.

Rohit has not only done tremendous work for the brands, but he has also consulted more than 1000+ investors in a span of 6 years. He has envisioned and created business models for 50+ companies in various sectors like F&B, Beauty, Healthcare, Retail, etc.

Rohit is a Master’s in Business Administration from IIM Kozhikode and a Bachelor’s degree in Economics from the University of Delhi.

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